So why is it taking so long for small and medium size businesses to realize the changes.
Not only is the world flat but it appears to be spinning faster, at least things appear to be happening faster.
Corporate is being challenged by smaller more energetic and forceful competition, through online search, building an effective web site and social media network has become a dynamic marketing tool. Where everything you do should add and improve the whole business, dare I say in a “holistic approach”.
Today’s marketing as evolved into how the early economists described the world of “Perfect Competition”, where the leaders are winners, but the competition is right behind, and improving constantly, as information is open and available to all.
Being out of the Corporate for life for some years it amazes me I stayed or lasted so long, but I am glad I did because being active…
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