Internet Marketing – The Internet Small Business Opportunity Gap

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Internet Marketing – Small Business and Internet Opportunity Gap (updated from earlier post) 1. Research studies identified that consumers are actively increasing their use of the internet, where they collect and disseminate information and knowledge (Forrester Research), AND at a faster rate than business traffic. 2. This is the result of the dynamic changes and […]

The NEW B2B Buying Process and Sales Pipeline: Internet Marketing

Sales Pipeline - Change in Buyer Purchasing Process (JohnCullen)

Impact of Internet Marketing on B2B Buying Process and Sales Pipeline Overview B2B sales cold calling is disappearing  – stats quote only 30% engage in cold call, more internal sales and more online marketing. Buyers are doing more desk research online and talking to peers and colleagues, and industry forums / online conversations. Supplier “online […]

Social Media – Managing Change for Small Business

Change Cycle and Social Media

  Open Message to All Small Business Owners  Find the time to learn more about Digital Marketing and Social Media 2013 it’s now an essential part of the running a business or company. Make the SALE in 2013 a) Stop resisting the “change” For whatever reason or rationale e.g. your low tolerance and mistrust to […]

Take Control of Your On-Line Image / Profile

Perception

Control of Your On-Line Image / Visibility Managing the Perception of your On-Line Visibility Managing communication online / internet is moving fast beyond “cold data” and being “a listing in commercial directory” to a new marketing level, of how people perceive the different images, in different locations online. Moving from online search quantitative (ranking results – […]

The Benefits of the “Data Age” for Small Businesses

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“Not everything that can be counted counts, and not everything that counts can be counted.” Albert Einstein The Olympics reminded me that we are moving faster and faster in this new “data age”. Moving faster towards a time, when we measure everything and use analytics to value our progress. In my mind business needs to strike the […]

Positioning and Targeting your Business On Line

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Positioning is what you do to the mind of the prospect.  That is, you position the product in the mind of the prospect.  [Al Ries and Jack Trout] Internet Marketing Positioning and Targeting Targeting in marketing: is how to evaluate and select, the most attractive markets for your business or product. Positioning in marketing: is […]

Housetrends Magazine – SEO and Digital Media Marketing

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Housetrends is a print and digital magazine dedicated to home and garden design, with coverage in five U.S. cities Dayton, Ohio; Cincinnati, Ohio; Tampa Bay, Florida; Columbus, Ohio; and Pittsburgh, Pennsylvania. Housetrends embraced SEO and Internet Marketing to drive more traffic to the digital issues. This year to date, the number of Unique Visitors to […]