Internet Marketing - Small Business Social Marketing
Small Business Tips Marketing Facebook, Linkedin, YouTube
How to improve the quality and performance of your website / blog Rethink the purpose of your business website and other touch points with potential customers through the internet or digital media. Brand marketing and positioning / architecture requires all business materials and actions should be consistent and work in synergy, and be focused on [...]
The Re-Imagination of Nearly Everything Mary Meeker is a partner at Kleiner Perkins Caufield & Byers and former Managing Director at Morgan Stanley and is regarded as “the Queen of the Net”. Mary Meeker has a neat way of identifying & presenting significant data / metrics which she then uses to prove the NEW realities in [...]
“Time moves fast, unless you are serving it” (Malcolm Forbes) Check out the changes and developments of the Internet 2002 to 2012
Positioning of product or service by channel – the core of Marketing SEO Product of quality, rich content and optimized Placement achieved by integrated channel presence for on-line visibility Promote through Ad Words, EMail, PR Web Price sensitivity, and flexibility to be competitive Plan quality content across different internet channels People connect with your audience Participate in [...]
Small Business Competitive Advantage in a Mobile Flat World Recent presenation on the challenges and opportunities of Internet Marketing and SEO in the current Mobile Flat World Acknowledgements to Thomas Friedman author of The World is Flat and Mary Meeker now a a partner at the Silicon Valley venture capital firm of Kleiner Perkins Caufield & Byers. Globalization [...]
“Nothing Succeeds like Success” If you have achieved a successful implementation of search engine optimization for a B2B Business Website, i.e. improved search ranking, increased visits, more unique visitors and sales leads providing more business, how do you keep improving? How do we generate even more website traffic and more even more sales leads and [...]
My jaw is still against my chest, after reading the 2010 UK Website – SEO Study of 1,001 SME (small medium enterprises) websites and compared them against a range of SEO criteria. 70% of companies researched have less than 50 employees, and they either have no SEO or very basic optimisation of their website 12% [...]
New language and terminology of SEO and SEM maybe slowing down the adoption of internet or website marketing, here I want to set out the areas of common good, focused on a common goal.
If I want to work with disciplined businesses who will appreciate my skills in internet marketing, I should show them I follow what I preach, i.e. regularly update your business marketing plan even if it as broad sketch, at least its a strating point and a framework to expand.
Challenges facing the Internet Marketing Consultant.
John Cullen
Proteus Internet & Social Marketing Consulting
Based in Cincinnati, Ohio, USA.
jccullen@proteusism.com
Clients: USA, UK, Ireland
