Tips on Effective Implementation of QR Codes

QR Codes and Mobile Usage

Smart Phones

Disney Poster with QR Code

Disney Poster with QR Code

“71% of smartphone users search because of an ad they’ve seen either online or offline; 82% of smartphone users notice mobile ads, 74% of smartphone shoppers make a purchase as a result of using their smartphones to help with shopping, and 88% of those who look for local information on their smartphones take action within a day.” Google Research

Effective Implementation of QR Codes 

Effective usage for QR codes, focuses on giving people a reason to scan the code

  • Explain how to use
  • Link to a Landing Page with specific “call to action”
  • Optimize website or landing page with smart phones and mobile devices
  • Place the QR Code somewhere visible
  • Explain benefits of use
  • Experiment with colors and size
  • Create a clear “call to action”
      • watch the new video
      • download coupon
      • enter competition here
  • Track QR code performance with analytics

Shortening URL’s

As QR codes mainly linked to URLs, which in turn affects the size of the QR code, bit.ly and goo.gl  automatically generate a QR code for shortened links.

Check out Proteus Internet Marketing

About John Cullen

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