Re-Invent your Company Brand – through Internet Marketing – New Audience New Opportunity

King Arthur Internet Case Study

Great Ad Promoting Internet Marketing

Maybe this is the creative positioning and discovery I like the most out of the new marketing opportunity offered by the internet, and one I want to develop i.e. how the internet can revitalise brands / companies, by reaching to a new audience with a fresh approach and new ideas.

This also highlights my own experience that internet marketing is a growth opportunity for small business, which makes employees and management smile again, i.e. one of my clients doubled the company work force during 2011 to meet the new demand brought primarily from enquiries / leads / contacts from the internet.

Check out this Google Chrome Ad that spotlights King Arthur Flour a Vermont flour producer which uses the web to transform its 220-year-old operation into a popular baking company.

http://www.youtube.com/watch?v=QFLP7HD1s7k

About John Cullen

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