Small Business Leadership – Connecting the Dots for better Brand Marketing
Take a fresh look at your business model, connecting the dots with Steve Jobs words and his achievements in mind, not only will it drive innovation and a competitive advantage, it will develop “win win” customer relationships.
“Again, you can’t connect the dots looking forward; you can only connect them looking backwards. So you have to trust that the dots will somehow connect in your future. You have to trust in something — your gut, destiny, life, karma, whatever. This approach has never let me down, and it has made all the difference in my life.”
The fundamental mind-set for successful marketing and small business profitable growth is that your customer comes first, the ultimate goal being a “win win” long term relationship.
Steve Jobs focused relentlessly at Apple on delivering computers that customers would value because “it changed their world” with their superior functionality and their innovative aesthetics, despite the superior size and customer base of it’s “competitor” Microsoft.
Small business leaders can learn from this approach and focus on “being different” to stand out from competitors otherwise customers will quickly research alternatives and select based on the generic common denominator, lowest price.
A recent study by Nielsen and Boston Consulting Group outlined 5 strategies that help businesses “differentiate themselves from the pack”
- Focus the Portfolio on customer appeal and your unique competitive advantage
- Partner with Winning Sales Channels that are drawing in the most of your targeted customers
- Innovate to grow the Overall Category by product improvement or non cannibalizing line extensions
- Smarter Marketing better targeted media and better positioning
- Mastering the Value and Price relationship
To break down existing Sales & Marketing barriers, and succeed, against the competition, you need passion for what you are doing and a belief in your vision and skills to deliver the product or service that people are searching for ………and more.
Entrepreneur Richard Branson is of like mind to Steve Jobs “We both truly enjoyed and believed in what we were doing. Because you are far more likely to be persistent, inspired, and dedicated if you love what you do, and if you eventually make something you are truly proud of that filters down to your staff and your customers.”
Small businesses have access to more data and analytics than ever before, and sometimes too much data can create “paralysis by analysis” or a rear view mirror mentality that creates inertia, with the same old circle of ideas and execution, when what is needed are fresh ideas and thoughts to create an innovative breakthrough.
So at some point in growing a business you have to trust in ….” your gut, destiny, life, karma, whatever” otherwise low risk complacency takes over.
It’s in the Karma, what goes around comes around.