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		<title>Useful Marketing Tools and Links to help Improve Your Business</title>
		<link>http://marketing4optimization.com/2013/10/31/useful-marketing-tools-and-links-to-help-improve-your-business/</link>
		<comments>http://marketing4optimization.com/2013/10/31/useful-marketing-tools-and-links-to-help-improve-your-business/#respond</comments>
		<pubDate>Thu, 31 Oct 2013 20:27:38 +0000</pubDate>
		<dc:creator><![CDATA[John Cullen]]></dc:creator>
				<category><![CDATA[Executive Coaching]]></category>
		<category><![CDATA[Integrated Marketing Plan]]></category>
		<category><![CDATA[dynamic marketing]]></category>
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		<description><![CDATA[Manage Your Own Marketing &#8211; Marketing Tools / Links 1. Metrics and Measurement Web Analytics allows you to measure and track how your customers interact with your website. Google Analytics &#8211; add code to your website to track and analyze website Facebook Insights - the only tool you will need if using Facebook for your business [&#8230;]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=marketing4optimization.com&#038;blog=11671657&#038;post=1685&#038;subd=marketing4optimization&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
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		<title>Social Media &#8211; Managing Change for Small Business</title>
		<link>http://marketing4optimization.com/2013/01/25/social-media-managing-change-for-small-business/</link>
		<comments>http://marketing4optimization.com/2013/01/25/social-media-managing-change-for-small-business/#respond</comments>
		<pubDate>Fri, 25 Jan 2013 17:03:32 +0000</pubDate>
		<dc:creator><![CDATA[John Cullen]]></dc:creator>
				<category><![CDATA[Benefits of Internet Marketing]]></category>
		<category><![CDATA[Social Media Marketing]]></category>
		<category><![CDATA[Executive Coaching]]></category>
		<category><![CDATA[internet marketing]]></category>
		<category><![CDATA[small business marketing]]></category>

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		<description><![CDATA[  Open Message to All Small Business Owners  Find the time to learn more about Digital Marketing and Social Media 2013 it’s now an essential part of the running a business or company. Make the SALE in 2013 a) Stop resisting the “change” For whatever reason or rationale e.g. your low tolerance and mistrust to [&#8230;]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=marketing4optimization.com&#038;blog=11671657&#038;post=1179&#038;subd=marketing4optimization&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
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		<title>Diffusion of Internet Marketing will cost Small Business Owners&#8230;&#8230;.</title>
		<link>http://marketing4optimization.com/2013/01/24/diffusion-of-internet-marketing-will-cost-small-business-owners/</link>
		<comments>http://marketing4optimization.com/2013/01/24/diffusion-of-internet-marketing-will-cost-small-business-owners/#respond</comments>
		<pubDate>Fri, 25 Jan 2013 01:06:18 +0000</pubDate>
		<dc:creator><![CDATA[John Cullen]]></dc:creator>
				<category><![CDATA[Executive Coaching]]></category>
		<category><![CDATA[Internet marketing seminars]]></category>
		<category><![CDATA[social media]]></category>

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		<description><![CDATA[Internet Marketing is being adopted by the Early Majority The Everett Rogers Diffusion of innovations theory &#8211; for any given product category, there are five categories of product adopters Innovators – venturesome, educated, multiple info sources; Early adopters – social leaders, popular, educated; Early majority – deliberate, many informal social contacts; Late majority – skeptical, [&#8230;]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=marketing4optimization.com&#038;blog=11671657&#038;post=1173&#038;subd=marketing4optimization&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
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