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	<title>Internet Marketing  - Small Business Social Marketing&#187; Internet Marketing Plan</title>
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		<title>&#187; Internet Marketing Plan</title>
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		<title>Timely reminder&#8230;by Seth Godin&#8230;&#8221;it&#8217;s about the Purple Cow&#8221;</title>
		<link>http://marketing4optimization.com/2013/10/31/timely-reminder-by-seth-godin-its-about-the-purple-cow/</link>
		<comments>http://marketing4optimization.com/2013/10/31/timely-reminder-by-seth-godin-its-about-the-purple-cow/#respond</comments>
		<pubDate>Thu, 31 Oct 2013 17:30:00 +0000</pubDate>
		<dc:creator><![CDATA[John Cullen]]></dc:creator>
				<category><![CDATA[Small Business Internet Marketing]]></category>
		<category><![CDATA[Traditional Marketing vs Internet Marketing]]></category>
		<category><![CDATA[integrated marketing]]></category>
		<category><![CDATA[Internet Marketing Plan]]></category>
		<category><![CDATA[small business marketing]]></category>

		<guid isPermaLink="false">http://marketing4optimization.com/?p=1676</guid>
		<description><![CDATA[This Blog has evolved from general internet marketing, to SEO, to brand positioning and got lost in it&#8217;s own purpose and goal, like many other businesses. The Blog&#8217;s main purpose was to collect my thoughts on &#8220;changes in marketing&#8221; and &#8220;what impressed me about the new marketing opportunities&#8221;, for me, and others that might be [&#8230;]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=marketing4optimization.com&#038;blog=11671657&#038;post=1676&#038;subd=marketing4optimization&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
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		<title>Internet Marketing – The Internet Small Business Opportunity Gap</title>
		<link>http://marketing4optimization.com/2013/03/13/internet-marketing-%e2%80%93-the-internet-small-business-opportunity-gap/</link>
		<comments>http://marketing4optimization.com/2013/03/13/internet-marketing-%e2%80%93-the-internet-small-business-opportunity-gap/#respond</comments>
		<pubDate>Wed, 13 Mar 2013 16:00:34 +0000</pubDate>
		<dc:creator><![CDATA[John Cullen]]></dc:creator>
				<category><![CDATA[B2B SEO Marketing]]></category>
		<category><![CDATA[Internet Marketing Plan]]></category>
		<category><![CDATA[Small Business SEO Marketing]]></category>
		<category><![CDATA[dynamic marketing]]></category>
		<category><![CDATA[marketing SEO]]></category>
		<category><![CDATA[Search Engine Optimization - SEO]]></category>
		<category><![CDATA[small business marketing]]></category>

		<guid isPermaLink="false">http://marketing4optimization.wordpress.com/?p=267</guid>
		<description><![CDATA[Internet Marketing – Small Business and Internet Opportunity Gap (updated from earlier post) 1. Research studies identified that consumers are actively increasing their use of the internet, where they collect and disseminate information and knowledge (Forrester Research), AND at a faster rate than business traffic. 2. This is the result of the dynamic changes and [&#8230;]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=marketing4optimization.com&#038;blog=11671657&#038;post=267&#038;subd=marketing4optimization&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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			<media:title type="html">Proteus TARGET Icon</media:title>
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			<media:title type="html">JaySee</media:title>
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		<title>Positioning and Targeting your Business On Line</title>
		<link>http://marketing4optimization.com/2012/06/29/business-positioning-online/</link>
		<comments>http://marketing4optimization.com/2012/06/29/business-positioning-online/#respond</comments>
		<pubDate>Fri, 29 Jun 2012 22:45:15 +0000</pubDate>
		<dc:creator><![CDATA[John Cullen]]></dc:creator>
				<category><![CDATA[Internet Marketing Plan]]></category>
		<category><![CDATA[online visibility]]></category>

		<guid isPermaLink="false">http://marketing4optimization.wordpress.com/?p=876</guid>
		<description><![CDATA[Positioning is what you do to the mind of the prospect.  That is, you position the product in the mind of the prospect.  [Al Ries and Jack Trout] Internet Marketing Positioning and Targeting Targeting in marketing: is how to evaluate and select, the most attractive markets for your business or product. Positioning in marketing: is [&#8230;]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=marketing4optimization.com&#038;blog=11671657&#038;post=876&#038;subd=marketing4optimization&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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			<media:title type="html">JaySee</media:title>
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			<media:title type="html">Perception images</media:title>
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			<media:title type="html">Lipstick</media:title>
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			<media:title type="html">Positioning.002</media:title>
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		<title>Consistency across On-Line Visibility &#8211; Building Brand Marketing Architecture</title>
		<link>http://marketing4optimization.com/2012/03/03/consistency-across-on-line-visibility-building-brand-marketing-architecture/</link>
		<comments>http://marketing4optimization.com/2012/03/03/consistency-across-on-line-visibility-building-brand-marketing-architecture/#respond</comments>
		<pubDate>Sat, 03 Mar 2012 17:14:14 +0000</pubDate>
		<dc:creator><![CDATA[John Cullen]]></dc:creator>
				<category><![CDATA[On Line Visibility]]></category>
		<category><![CDATA[Small Business SEO Marketing]]></category>
		<category><![CDATA[Social Media Marketing]]></category>
		<category><![CDATA[brand architecture]]></category>
		<category><![CDATA[Internet Marketing Plan]]></category>
		<category><![CDATA[small business marketing]]></category>
		<category><![CDATA[visibility of information]]></category>

		<guid isPermaLink="false">http://marketing4optimization.wordpress.com/?p=674</guid>
		<description><![CDATA[Consistency across On-Line Visibility One of the key elements of building a distinctive on-line brand is consistency in the information, copy, content and images of the brand that people see on-line. To help develop a unique competitive position and select which Social Media sites are most relevant to your company / business brand, you should [&#8230;]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=marketing4optimization.com&#038;blog=11671657&#038;post=674&#038;subd=marketing4optimization&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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			<media:title type="html">JaySee</media:title>
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			<media:title type="html">Brand Architecture Online Visibility Infographic </media:title>
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		<title>Internet Marketing Planning &#8211; Optimizing the New Marketing Mix</title>
		<link>http://marketing4optimization.com/2012/02/08/internet-marketing-planning-optimizing-the-new-marketing-mix/</link>
		<comments>http://marketing4optimization.com/2012/02/08/internet-marketing-planning-optimizing-the-new-marketing-mix/#respond</comments>
		<pubDate>Wed, 08 Feb 2012 19:35:29 +0000</pubDate>
		<dc:creator><![CDATA[John Cullen]]></dc:creator>
				<category><![CDATA[Internet Marketing Mix]]></category>
		<category><![CDATA[Internet Marketing Plan]]></category>
		<category><![CDATA[Internet Marketing Tips 2012]]></category>

		<guid isPermaLink="false">http://marketing4optimization.wordpress.com/?p=638</guid>
		<description><![CDATA[This is a good time to update  your Internet Marketing Plan, learning from last year and adjusting for new challenges. As with Traditional Marketing, your Internet Marketing Mix requires planning and coordination to get the best performance. To optimize your Internet Marketing its important to understand how your Company or Business is seen and perceived at [&#8230;]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=marketing4optimization.com&#038;blog=11671657&#038;post=638&#038;subd=marketing4optimization&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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			<media:title type="html">JaySee</media:title>
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		<media:content url="http://marketing4optimization.files.wordpress.com/2012/02/slide-001-001.jpg" medium="image">
			<media:title type="html">Optimizing Internet Marketing Mix</media:title>
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		<item>
		<title>Internet Marketing Funnel Process: Converting to Sales</title>
		<link>http://marketing4optimization.com/2012/01/07/internet-marketing-funnel-process-converting-to-sales/</link>
		<comments>http://marketing4optimization.com/2012/01/07/internet-marketing-funnel-process-converting-to-sales/#respond</comments>
		<pubDate>Sat, 07 Jan 2012 20:58:08 +0000</pubDate>
		<dc:creator><![CDATA[John Cullen]]></dc:creator>
				<category><![CDATA[Small Business SEO Marketing]]></category>
		<category><![CDATA[internet marketing]]></category>
		<category><![CDATA[Internet Marketing Plan]]></category>
		<category><![CDATA[Internet Marketing Sales Funnel]]></category>

		<guid isPermaLink="false">http://marketing4optimization.wordpress.com/?p=601</guid>
		<description><![CDATA[Why is Small Business slow to adopt Internet Marketing? The answer, in my view, is because the Technical &#8220;Gurus&#8221; like complexity, it makes them feel special and knowledgeable, unfortunately this complexity adds liitle value to the business process and restricts adoption. This is what made Steve Jobs so special and why he was different, he [&#8230;]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=marketing4optimization.com&#038;blog=11671657&#038;post=601&#038;subd=marketing4optimization&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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			<media:title type="html">JaySee</media:title>
		</media:content>

		<media:content url="http://marketing4optimization.files.wordpress.com/2012/01/slide-001-0011.jpg" medium="image">
			<media:title type="html">Proteus Internet Marketing Sales Funnel</media:title>
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		<item>
		<title>Managing Company / Business Internet Image and Visibility Part 2</title>
		<link>http://marketing4optimization.com/2011/12/13/managing-company-business-internet-image-and-visibility-part-2/</link>
		<comments>http://marketing4optimization.com/2011/12/13/managing-company-business-internet-image-and-visibility-part-2/#respond</comments>
		<pubDate>Tue, 13 Dec 2011 21:54:48 +0000</pubDate>
		<dc:creator><![CDATA[John Cullen]]></dc:creator>
				<category><![CDATA[B2B SEO Marketing]]></category>
		<category><![CDATA[dynamic marketing]]></category>
		<category><![CDATA[Internet Marketing Plan]]></category>

		<guid isPermaLink="false">http://marketing4optimization.wordpress.com/?p=551</guid>
		<description><![CDATA[Search your Company or Business on Google and check the results. Not just the company name, but search the services and goods you offer, where you compete end on with your key competitors: Where does your website rank on Google, based on 10 random searches for your company products and services? What is average number [&#8230;]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=marketing4optimization.com&#038;blog=11671657&#038;post=551&#038;subd=marketing4optimization&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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			<media:title type="html">JaySee</media:title>
		</media:content>

		<media:content url="http://marketing4optimization.files.wordpress.com/2011/12/slide-001-001.jpg" medium="image">
			<media:title type="html">Internet Marketing Brand Strategy matrix farmework - John Cullen </media:title>
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		<title>How to Manage Your Brand / Company Image across the Internet &#8211; Part 1</title>
		<link>http://marketing4optimization.com/2011/12/10/how-to-manage-your-brand-company-image-across-the-internet-part-1/</link>
		<comments>http://marketing4optimization.com/2011/12/10/how-to-manage-your-brand-company-image-across-the-internet-part-1/#respond</comments>
		<pubDate>Sat, 10 Dec 2011 20:25:33 +0000</pubDate>
		<dc:creator><![CDATA[John Cullen]]></dc:creator>
				<category><![CDATA[Internet Marketing Mix]]></category>
		<category><![CDATA[dynamic marketing]]></category>
		<category><![CDATA[internet marketing]]></category>
		<category><![CDATA[Internet Marketing Plan]]></category>

		<guid isPermaLink="false">http://marketing4optimization.wordpress.com/?p=542</guid>
		<description><![CDATA[Manage your Internet Brand Image: Maximize Positives, Minimize Negatives It is now critically important to become involved and participate in internet marketing and to identify which media and social platforms have the biggest influence on your marketplace competitors brand  / company image The Purpose of the Internet Marketing Brand Strategy The goal and purpose of [&#8230;]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=marketing4optimization.com&#038;blog=11671657&#038;post=542&#038;subd=marketing4optimization&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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			<media:title type="html">JaySee</media:title>
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			<media:title type="html">Internet Marketing Brand Strategy matrix farmework - John Cullen </media:title>
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		<title>Hotel Internet Marketing &#8211; Coupon Promotions &#8211; Groupon vs TravelZoo?</title>
		<link>http://marketing4optimization.com/2011/12/06/hotel-internet-marketing-coupon-promotions-groupon-vs-travelzoo/</link>
		<comments>http://marketing4optimization.com/2011/12/06/hotel-internet-marketing-coupon-promotions-groupon-vs-travelzoo/#respond</comments>
		<pubDate>Tue, 06 Dec 2011 20:28:26 +0000</pubDate>
		<dc:creator><![CDATA[John Cullen]]></dc:creator>
				<category><![CDATA[Internet Marketing Plan]]></category>
		<category><![CDATA[Local Marketing]]></category>
		<category><![CDATA[dynamic marketing]]></category>
		<category><![CDATA[internet marketing]]></category>

		<guid isPermaLink="false">http://marketing4optimization.wordpress.com/?p=537</guid>
		<description><![CDATA[Which Discount Promotional Offers are most Effective? Oxfordshire Hotels in UK have run a number of promotions with both Groupon and TravelZoo and favor TravelZoo because: Direct Bookings with Hotels improves cash flow TravelZoo has well coordinated marketing support Groupon insist on offering really low prices, which cut deep into margin Groupon at least in [&#8230;]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=marketing4optimization.com&#038;blog=11671657&#038;post=537&#038;subd=marketing4optimization&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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			<media:title type="html">JaySee</media:title>
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			<media:title type="html">travelzoo_logo</media:title>
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		<title>Executive Coaching &#8211; Training in the Essentials of SEO Marketing &#8211; Cincinnati, Ohio.</title>
		<link>http://marketing4optimization.com/2011/06/23/executive-coaching-training-essentials-seo-marketing-seo-cincinnati-ohio/</link>
		<comments>http://marketing4optimization.com/2011/06/23/executive-coaching-training-essentials-seo-marketing-seo-cincinnati-ohio/#respond</comments>
		<pubDate>Thu, 23 Jun 2011 19:12:32 +0000</pubDate>
		<dc:creator><![CDATA[John Cullen]]></dc:creator>
				<category><![CDATA[Benefits of Internet Marketing]]></category>
		<category><![CDATA[Internet Marketing Plan]]></category>
		<category><![CDATA[Marketing SEO]]></category>
		<category><![CDATA[Search Engine Optimization - SEO]]></category>
		<category><![CDATA[Small Business SEO Marketing]]></category>
		<category><![CDATA[cincinnati area]]></category>
		<category><![CDATA[internet marketing]]></category>
		<category><![CDATA[marketing SEO]]></category>
		<category><![CDATA[marketing skills]]></category>
		<category><![CDATA[search engine optimization]]></category>
		<category><![CDATA[seo acronyms]]></category>
		<category><![CDATA[small business marketing]]></category>
		<category><![CDATA[website marketing seo]]></category>

		<guid isPermaLink="false">http://marketing4optimization.wordpress.com/?p=417</guid>
		<description><![CDATA[ Executive SEO Coaching for Business Owners Who want to improve their business knowledge of the latest tools in&#8230;.. Internet Marketing and Search Engine Optimization&#8230;.FAST! The Goal of  Executive Coaching / Training in Internet Marketing and SEO: Provide you as a Business Executive / Owner with up to date knowledge of Marketing Optimization ( SEO, PPC, Social Media, Blogs) [&#8230;]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=marketing4optimization.com&#038;blog=11671657&#038;post=417&#038;subd=marketing4optimization&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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