This is a good follow up article to my earlier post “Digital Marketing the Point of Difference vs Traditional Marketing”
“Four Ways to get more value from digital marketing” a McKinsey Article by David C. Edelman from 2010 http://www.mckinsey.com/insights/marketing_sales/four_ways_to_get_more_value_from_digital_marketing
“Companies that make the deep strategic, organizational, and operational shifts required to become effective digital marketers can become more agile, more productive, and accelerate revenue growth”.
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