About John Cullen

Internet Marketing, OnLIne Visibility and Social Media Consulting Services.
Experienced marketing professional, with over 25 years experience in global brand marketing, now focused on Internet Marketing.
Living in Cincinnati, Ohio and working with Clients in USA and UK.
Enjoying my new career in SEO and SEM and connecting with people and the speed of a changing world.
Family, Travel, Friends, Painting, Creativity, Celt,

Heat Seal Platen Press – SCHWABE USA – FREE Testing / Prototyping

Heat Seal Platen Press – SCHWABE USA – FREE Testing / Prototyping.

Digital Marketing Mindset

mistkaes Happen Thinker

This is a good follow up article to my earlier post “Digital Marketing the Point of Difference vs Traditional Marketing”  “Four Ways to get more value from digital marketing” a McKinsey Article by David C. Edelman from 2010 http://www.mckinsey.com/insights/marketing_sales/four_ways_to_get_more_value_from_digital_marketing “Companies that make the deep strategic, organizational, and operational shifts required to become effective digital marketers can […]

Digital Marketing the Point of Difference vs Sales Push Marketing


“Creativity is thinking up new things. Innovation is doing new things.” — Theodore Levitt Digital Marketing Mindset From my own experience coming up with great ideas is easy, the skill to make them happen and succeed is more elusive and much harder work. Just as the digital marketing age has brought abundance of creativity & […]

对于世界汽车内饰制造商塑造产品 – SCHWABE USA – 模切和压缩成型机

对于世界汽车内饰制造商塑造产品 – SCHWABE USA – 模切和压缩成型机 via 对于世界汽车内饰制造商塑造产品 – SCHWABE USA – 模切和压缩成型机.

Happy 30th birthday, Macintosh!

Originally posted on TED Blog:
Thirty years ago today, Steve Jobs introduced the Macintosh 128k at an Apple shareholders’ meeting. Excitement was high after the airing of the now-classic commercial “1984” during the Super Bowl two days before, and the demo — complete with the “Chariots of Fire” theme song — lived up to the…

Marketing Leaders require a Digital Mindset and the Ability to manage Change


Same Old – Same Old During my years in Corporate Management we were introduced to various new management theories, which were viewed by the cynics (including me) as the latest “flavor of the month”, for senior management career development. The problem with these great management theories & ideas is that the implementation is generally being executed […]

Blog for Your Business (it’s easier and cheaper than a website)


Blog for Your Business  Its interesting, and yet disappointing, to note that the majority of SME’s / Small Businesses still do not have a operational website or blog to support and promote their business. Blog to Connect The business blog Schwabe Die Cutting started 2 years ago, the small business blog was viewed close to […]

Marketing Case Study – SME B2B Sales +250% in 3 years

Marketing - Small Business B2B Case Study

Marketing Case Study – Small Business B2B Internet Marketing Marketing Case Study shows how a Small Business Increased sales by 250% in 3 year period AND Reduced Marketing Budget from 8.4% to 1.8% of sales revenue For more information on Marketing Consulting contact John Cullen jccullen@proteusism.com

4 NEW P’s added to Internet Marketing Mix

4 P's

The Traditional 4P’s Need Updating Product, Price, Place, Promotion are the principles guiding Traditional Marketing and Sales. The 4 Additional P’s for Internet Marketing Communications POSITIONING  “Be Different…..Innovate” PEOPLE “Connect with your Audience and Internal Organization” PARTICIPATE  “Join the Conversation and…. Adapt to Change” PROCESS “Measure…………Improve…to Manage Complexity”

KISS Principle of Integrated Marketing Communications

Integrated marketing Traditional Internet Marketing Jigsaw

The basic KISS [Keep It Simple Stupid] principle for effective Traditional and Internet – Integrated Marketing Communications is Keep focused on understanding your customer. Identify most relevant contact or touch point. Speak / communicate consistently Sell benefits to affect behavior

How to Market your Small Business OnLine…Helpful Links and Free Advice

Marketing OnLine Sales Funnel

It appears majority of small businesses continue to miss out on marketing and selling their business online. 97% of U.S. Internet users look online for local goods and services…… “Businesses that are online are growing faster. Yet 58% of US small businesses do not have a website”. Here are some 5 helpful links to help […]

Useful Marketing Tools and Links to help Improve Your Business

Manage Your Own Marketing – Marketing Tools / Links 1. Metrics and Measurement Web Analytics allows you to measure and track how your customers interact with your website. Google Analytics – add code to your website to track and analyze website Facebook Insights - the only tool you will need if using Facebook for your business […]

Available: Disruptive Experienced Internet Marketing Freelance Expert in Cincinnati area

Integrated Marketing Swing Set images

Dysfunctional Sales and Marketing costs you money. Integrate your Marketing Plan using a marketing expert in traditional marketing and internet / digital marketing opportunities. John Cullen based in Cincinnati, Ohio, USA available for Freelance Marketing projects B2b or B2c. Want more information or request Marketing or Sales advice, please use form below. jccullen@proteusism.com  

Timely reminder…by Seth Godin…”it’s about the Purple Cow”

purple cow

This Blog has evolved from general internet marketing, to SEO, to brand positioning and got lost in it’s own purpose and goal, like many other businesses. The Blog’s main purpose was to collect my thoughts on “changes in marketing” and “what impressed me about the new marketing opportunities”, for me, and others that might be […]

MfgSup Open House – Cincinnati Nov 4th – 8th: Book a visit to Freeman Schwabe

MfgSup Open House – Cincinnati Nov 4th – 8th: Book a visit to Freeman Schwabe.

Manufacturing in Clermont County, Ohio USA – Die Cutting Presses & Compression Molding SCHWABE USA

Manufacturing in Clermont County, Ohio USA – Die Cutting Presses & Compression Molding SCHWABE USA.

E Book Self-Publishing – Great Reads – Marketing

101 to Cyprus photo

Self publishing is growing fast….in 2015: 600,000 new ebooks are expected to be self published…writing good novels is difficult enough, how do authors promote and market a masterpiece….and make a profit? My current marketing assignment is proving a challenge so I would appreciate comments or ideas, or input on how authors have created awareness for […]

Ευκαιρίες Internet Marketing και Marketing εξαγωγών προς τις ΗΠΑ


Μετά την θέση μου για τις ευκαιρίες Marketing Ελεύθερος επαγγελματίας στην Ελλάδα, Ψάχνω να συνεργαστεί με έναν Έλληνα Διαδίκτυο Οργανισμός Σύμβουλος / για να συζητήσουν τη συνεργασία σχετικά με τις ευκαιρίες μάρκετινγκ Διαδικτύου. [Μετάφραση κειμένου από το Google Translate I, συγγνώμη για οποιαδήποτε κακή γραμματική ή τη χρήση της γλώσσας.] Όραση Για τη δημιουργία μιας […]

Promote Company Exports to USA with Local Internet Marketing and Social Media Strategy

Global Internet Marketing

Internet Marketing & Export Marketing  Internet Marketing and Social Media offer businesses a convenient and cost effective method of promoting their business products / services globally. The opportunity goes beyond establishing your business website, and having different languages on an export business website, it’s about establishing a consistent image and message across all the relevant […]

Internet Marketing for small business in a Flat World 2013 – Trends are now Reality

Internet Trends of 2 years ago are now a REAL opportunity for small business.

 New Rules for Marketing for Small Business in a Flat World (updated)  Trends as outlined by Mary Meeker some years ago are now a reality with the shift to Social, Local and Mobile and Sharing Knowledge Target segments start with dialogue with one person Think Customer Needs as you build Customer-Led positioning Its a Consumers Choice and Input that drives […]