Internet Marketing – Understanding Basic AdWords Google has added a whole library of videos on YouTube Ad Words Learn the ABC’s Covers how to set up Google AdWords and how it works to achieve a conversion. How to Manage your AdWords Account Principles: Structure your AdWords account Choose the right keywords Write attention-grabbing ads The right customized […]
Gone are the the simple 4P’s as the 4 Pillars of the Marketing Mix…. (as noted in my earlier http://marketing4optimization.com/2013/11/21/4-new-ps-added-to-internet-marketing-mix/)…. Whatever the number is, just remember to think outside the box of the traditional 4P’s Product, Price, Place, Promotion which are the principles guiding Traditional Marketing and Sales. SmartDraw has a neat visual of the […]
Tips and Advice on how to Grow your Business through Online Marketing Here is a useful checklist and online marketing planning tool, originally issued / copyrighted by Google in 2011. The full content is available at Google User Content. Although a lot has changed in 4 years, and despite being somewhat biased to Google’s strengths online, it […]
The 2 Major Trends already happening in 2015 1. Huge Growth in Mobile usage – research companies claim Mobile is already almost 33% of all web traffic ). 2. Huge Growth in Video Ad spending – with technology improving access & quality of buying video ads and speed of investment in video advertising companies…. Video Advertising Buying […]
Interesting insights and advice, presented with professionalism and style by Kevin Spacey himself….
Small Business is still slow to Adopt the Digital Mindset Corporate is being challenged by smaller more energetic and forceful competition, through online search, building on an effective web site and social media network has become a dynamic marketing tool. So why is it taking so long for Small and Medium size businesses to realize […]
Here is a selection of interesting articles on the speed of growth of Mobile Marketing and it’s importance to more effective internet / social media marketing for Small Medium size businesses in 2015. During October through November 2014, while implementing a Social Media Ad Campaign, I noted that 60% of the interaction with my target audience was […]