About John Cullen

Internet Marketing, OnLIne Visibility and Social Media Consulting Services.
Experienced marketing professional, with over 25 years experience in global brand marketing, now focused on Internet Marketing.
Living in Cincinnati, Ohio and working with Clients in USA and UK.
Enjoying my new career in SEO and SEM and connecting with people and the speed of a changing world.
Family, Travel, Friends, Painting, Creativity, Celt,

Interactive Marketing for Small Medium size businesses, cut costs develop more prospects

Social Media and Digital Marketing Mindset A digital marketing mindset accepts that technology and business are now intertwined, and that information and communication technology provides a business differentiator and competitive advantage. As a customer / consumer the benefits of the new digital media & mindset are infinite: access to more information convenience of search and […]

2014 – 2015 Plan = INTEGRATE Marketing Activities

TERADATA

Integrate ALL Digital Marketing = [Search + Mobile/Social + Email] Learn How to Integrate Marketing Activities for Small and Medium Enterprises (SMEs), increase Contacts & Leads, and Convert to Sales. Read a great article (click below) and resource for small / medium size businesses to start you thinking…..and implementing an integrated marketing plan. http://www.ecircle.com/en/resource-centre/best-practices/how-to-improve-your-email-marketing-with-an-integrated-approach.html Follow this […]

Auto Interior Trim Components cut on Schwabe Die Cutting Presses

Auto Trim Components

Originally posted on SCHWABE Die Cutting Presses – New, Used or Remanufactured by OEM:
Schwabe hydraulic cutting presses are used in the production of Automotive Interior Trim Parts and Applications across the world: airbags, leather seating, non-leather seating, floor carpets and mats, sun visors etc, Schwabe customers include the leading global auto interior suppliers e.g.…

Social Media Marketing – follow current B2B Ad & Promotion

Social Media Marketing – follow current B2B Ad & Promotion.

Social Media Marketing – follow current B2B Ad & Promotion

Insider Social Marketing Tips The Key to Success with Social Marketing, from my experienced marketing insider perspective, is presenting and communicating relevant material or useful information in an interesting, intriguing, exciting, amusing and innovative manner….. Social Media Marketing is a live example of the brand marketing holistic effect, however, it takes time to master social marketing, […]

Heat Seal Platen Press – SCHWABE USA – FREE Testing / Prototyping

Heat Seal Platen Press – SCHWABE USA – FREE Testing / Prototyping.

Digital Marketing Mindset

mistkaes Happen Thinker

This is a good follow up article to my earlier post “Digital Marketing the Point of Difference vs Traditional Marketing”  “Four Ways to get more value from digital marketing” a McKinsey Article by David C. Edelman from 2010 http://www.mckinsey.com/insights/marketing_sales/four_ways_to_get_more_value_from_digital_marketing “Companies that make the deep strategic, organizational, and operational shifts required to become effective digital marketers can […]

Digital Marketing the Point of Difference vs Sales Push Marketing

Nike

“Creativity is thinking up new things. Innovation is doing new things.” — Theodore Levitt Digital Marketing Mindset From my own experience coming up with great ideas is easy, the skill to make them happen and succeed is more elusive and much harder work. Just as the digital marketing age has brought abundance of creativity & […]

对于世界汽车内饰制造商塑造产品 – SCHWABE USA – 模切和压缩成型机

对于世界汽车内饰制造商塑造产品 – SCHWABE USA – 模切和压缩成型机 via 对于世界汽车内饰制造商塑造产品 – SCHWABE USA – 模切和压缩成型机.

Happy 30th birthday, Macintosh!

Originally posted on TED Blog:
Thirty years ago today, Steve Jobs introduced the Macintosh 128k at an Apple shareholders’ meeting. Excitement was high after the airing of the now-classic commercial “1984” during the Super Bowl two days before, and the demo — complete with the “Chariots of Fire” theme song — lived up to the…

Marketing Leaders require a Digital Mindset and the Ability to manage Change

2Unknown

Same Old – Same Old During my years in Corporate Management we were introduced to various new management theories, which were viewed by the cynics (including me) as the latest “flavor of the month”, for senior management career development. The problem with these great management theories & ideas is that the implementation is generally being executed […]

Blog for Your Business (it’s easier and cheaper than a website)

images

Blog for Your Business  Its interesting, and yet disappointing, to note that the majority of SME’s / Small Businesses still do not have a operational website or blog to support and promote their business. Blog to Connect The business blog Schwabe Die Cutting started 2 years ago, the small business blog was viewed close to […]

Marketing Case Study – SME B2B Sales +250% in 3 years

Marketing - Small Business B2B Case Study

Marketing Case Study – Small Business B2B Internet Marketing Marketing Case Study shows how a Small Business Increased sales by 250% in 3 year period AND Reduced Marketing Budget from 8.4% to 1.8% of sales revenue For more information on Marketing Consulting contact John Cullen jccullen@proteusism.com

4 NEW P’s added to Internet Marketing Mix

4 P's

The Traditional 4P’s Need Updating Product, Price, Place, Promotion are the principles guiding Traditional Marketing and Sales. The 4 Additional P’s for Internet Marketing Communications POSITIONING  “Be Different…..Innovate” PEOPLE “Connect with your Audience and Internal Organization” PARTICIPATE  “Join the Conversation and…. Adapt to Change” PROCESS “Measure…………Improve…to Manage Complexity”

KISS Principle of Integrated Marketing Communications

Integrated marketing Traditional Internet Marketing Jigsaw

The basic KISS [Keep It Simple Stupid] principle for effective Traditional and Internet – Integrated Marketing Communications is Keep focused on understanding your customer. Identify most relevant contact or touch point. Speak / communicate consistently Sell benefits to affect behavior

How to Market your Small Business OnLine…Helpful Links and Free Advice

Marketing OnLine Sales Funnel

It appears majority of small businesses continue to miss out on marketing and selling their business online. 97% of U.S. Internet users look online for local goods and services…… “Businesses that are online are growing faster. Yet 58% of US small businesses do not have a website”. Here are some 5 helpful links to help […]

Useful Marketing Tools and Links to help Improve Your Business

Manage Your Own Marketing – Marketing Tools / Links 1. Metrics and Measurement Web Analytics allows you to measure and track how your customers interact with your website. Google Analytics – add code to your website to track and analyze website Facebook Insights – the only tool you will need if using Facebook for your business […]

Available: Disruptive Experienced Internet Marketing Freelance Expert in Cincinnati area

Integrated Marketing Swing Set images

Dysfunctional Sales and Marketing costs you money. Integrate your Marketing Plan using a marketing expert in traditional marketing and internet / digital marketing opportunities. John Cullen based in Cincinnati, Ohio, USA available for Freelance Marketing projects B2b or B2c. Want more information or request Marketing or Sales advice, please use form below. jccullen@proteusism.com  

Timely reminder…by Seth Godin…”it’s about the Purple Cow”

purple cow

This Blog has evolved from general internet marketing, to SEO, to brand positioning and got lost in it’s own purpose and goal, like many other businesses. The Blog’s main purpose was to collect my thoughts on “changes in marketing” and “what impressed me about the new marketing opportunities”, for me, and others that might be […]

MfgSup Open House – Cincinnati Nov 4th – 8th: Book a visit to Freeman Schwabe

MfgSup Open House – Cincinnati Nov 4th – 8th: Book a visit to Freeman Schwabe.