Social Media and Digital Marketing Mindset A digital marketing mindset accepts that technology and business are now intertwined, and that information and communication technology provides a business differentiator and competitive advantage. As a customer / consumer the benefits of the new digital media & mindset are infinite: access to more information convenience of search and […]
Originally posted on SCHWABE Die Cutting Presses – New, Used or Remanufactured by OEM:
Schwabe hydraulic cutting presses are used in the production of Automotive Interior Trim Parts and Applications across the world: airbags, leather seating, non-leather seating, floor carpets and mats, sun visors etc, Schwabe customers include the leading global auto interior suppliers e.g.…
Social Media Marketing – follow current B2B Ad & Promotion.
Heat Seal Platen Press – SCHWABE USA – FREE Testing / Prototyping.
This is a good follow up article to my earlier post “Digital Marketing the Point of Difference vs Traditional Marketing” “Four Ways to get more value from digital marketing” a McKinsey Article by David C. Edelman from 2010 http://www.mckinsey.com/insights/marketing_sales/four_ways_to_get_more_value_from_digital_marketing “Companies that make the deep strategic, organizational, and operational shifts required to become effective digital marketers can […]
“Creativity is thinking up new things. Innovation is doing new things.” — Theodore Levitt Digital Marketing Mindset From my own experience coming up with great ideas is easy, the skill to make them happen and succeed is more elusive and much harder work. Just as the digital marketing age has brought abundance of creativity & […]
对于世界汽车内饰制造商塑造产品 – SCHWABE USA – 模切和压缩成型机 via 对于世界汽车内饰制造商塑造产品 – SCHWABE USA – 模切和压缩成型机.
Originally posted on TED Blog:
Thirty years ago today, Steve Jobs introduced the Macintosh 128k at an Apple shareholders’ meeting. Excitement was high after the airing of the now-classic commercial “1984” during the Super Bowl two days before, and the demo — complete with the “Chariots of Fire” theme song — lived up to the…
Same Old – Same Old During my years in Corporate Management we were introduced to various new management theories, which were viewed by the cynics (including me) as the latest “flavor of the month”, for senior management career development. The problem with these great management theories & ideas is that the implementation is generally being executed […]
Blog for Your Business Its interesting, and yet disappointing, to note that the majority of SME’s / Small Businesses still do not have a operational website or blog to support and promote their business. Blog to Connect The business blog Schwabe Die Cutting started 2 years ago, the small business blog was viewed close to […]
Marketing Case Study – Small Business B2B Internet Marketing Marketing Case Study shows how a Small Business Increased sales by 250% in 3 year period AND Reduced Marketing Budget from 8.4% to 1.8% of sales revenue For more information on Marketing Consulting contact John Cullen firstname.lastname@example.org
The Traditional 4P’s Need Updating Product, Price, Place, Promotion are the principles guiding Traditional Marketing and Sales. The 4 Additional P’s for Internet Marketing Communications POSITIONING “Be Different…..Innovate” PEOPLE “Connect with your Audience and Internal Organization” PARTICIPATE “Join the Conversation and…. Adapt to Change” PROCESS “Measure…………Improve…to Manage Complexity”
It appears majority of small businesses continue to miss out on marketing and selling their business online. 97% of U.S. Internet users look online for local goods and services…… “Businesses that are online are growing faster. Yet 58% of US small businesses do not have a website”. Here are some 5 helpful links to help […]
Manage Your Own Marketing – Marketing Tools / Links 1. Metrics and Measurement Web Analytics allows you to measure and track how your customers interact with your website. Google Analytics – add code to your website to track and analyze website Facebook Insights – the only tool you will need if using Facebook for your business […]
Dysfunctional Sales and Marketing costs you money. Integrate your Marketing Plan using a marketing expert in traditional marketing and internet / digital marketing opportunities. John Cullen based in Cincinnati, Ohio, USA available for Freelance Marketing projects B2b or B2c. Want more information or request Marketing or Sales advice, please use form below. email@example.com
This Blog has evolved from general internet marketing, to SEO, to brand positioning and got lost in it’s own purpose and goal, like many other businesses. The Blog’s main purpose was to collect my thoughts on “changes in marketing” and “what impressed me about the new marketing opportunities”, for me, and others that might be […]
MfgSup Open House – Cincinnati Nov 4th – 8th: Book a visit to Freeman Schwabe.