The Traditional 4P’s Need Updating Product, Price, Place, Promotion are the principles guiding Traditional Marketing and Sales. The 4 Additional P’s for Internet Marketing Communications POSITIONING “Be Different…..Innovate” PEOPLE “Connect with your Audience and Internal Organization” PARTICIPATE “Join the Conversation and…. Adapt to Change” PROCESS “Measure…………Improve…to Manage Complexity”
It appears majority of small businesses continue to miss out on marketing and selling their business online. 97% of U.S. Internet users look online for local goods and services…… “Businesses that are online are growing faster. Yet 58% of US small businesses do not have a website”. Here are some 5 helpful links to help […]
Manage Your Own Marketing – Marketing Tools / Links 1. Metrics and Measurement Web Analytics allows you to measure and track how your customers interact with your website. Google Analytics – add code to your website to track and analyze website Facebook Insights - the only tool you will need if using Facebook for your business […]
Dysfunctional Sales and Marketing costs you money. Integrate your Marketing Plan using a marketing expert in traditional marketing and internet / digital marketing opportunities. John Cullen based in Cincinnati, Ohio, USA available for Freelance Marketing projects B2b or B2c. Want more information or request Marketing or Sales advice, please use form below. firstname.lastname@example.org
This Blog has evolved from general internet marketing, to SEO, to brand positioning and got lost in it’s own purpose and goal, like many other businesses. The Blog’s main purpose was to collect my thoughts on “changes in marketing” and “what impressed me about the new marketing opportunities”, for me, and others that might be […]
MfgSup Open House – Cincinnati Nov 4th – 8th: Book a visit to Freeman Schwabe.
Manufacturing in Clermont County, Ohio USA – Die Cutting Presses & Compression Molding SCHWABE USA.
Self publishing is growing fast….in 2015: 600,000 new ebooks are expected to be self published…writing good novels is difficult enough, how do authors promote and market a masterpiece….and make a profit? My current marketing assignment is proving a challenge so I would appreciate comments or ideas, or input on how authors have created awareness for […]
Μετά την θέση μου για τις ευκαιρίες Marketing Ελεύθερος επαγγελματίας στην Ελλάδα, Ψάχνω να συνεργαστεί με έναν Έλληνα Διαδίκτυο Οργανισμός Σύμβουλος / για να συζητήσουν τη συνεργασία σχετικά με τις ευκαιρίες μάρκετινγκ Διαδικτύου. [Μετάφραση κειμένου από το Google Translate I, συγγνώμη για οποιαδήποτε κακή γραμματική ή τη χρήση της γλώσσας.] Όραση Για τη δημιουργία μιας […]
Internet Marketing & Export Marketing Internet Marketing and Social Media offer businesses a convenient and cost effective method of promoting their business products / services globally. The opportunity goes beyond establishing your business website, and having different languages on an export business website, it’s about establishing a consistent image and message across all the relevant […]
New Rules for Marketing for Small Business in a Flat World (updated) Trends as outlined by Mary Meeker some years ago are now a reality with the shift to Social, Local and Mobile and Sharing Knowledge Target segments start with dialogue with one person Think Customer Needs as you build Customer-Led positioning Its a Consumers Choice and Input that drives […]
“Facebook users are spending much less time with the service on the PC. But they’re spending much more time on Facebook on the phone, so overall engagement is up”. JP Morgan Analysis As indicated in an earlier post “Re-Imagine your Marketing Budget” the Internet usage continues to shift dramatically from PC and Laptop to Mobile […]
Ψάχνω να συνδεθεί με τις μικρές επιχειρήσεις ή οργανισμούς στην Ελλάδα (που βρίσκεται στην Αθήνα ή στην ιδανική περίπτωση στην Καλαμάτα) που χρειάζονται την εμπορία του Διαδικτύου και των κοινωνικών υπηρεσιών των μέσων ενημέρωσης για να προωθήσουν την επιχείρησή τους στις ΗΠΑ. Θα πρέπει να βασίζεται στην Καρδαμύλη, στην Ελλάδα το Μάιο έως τον Ιούνιο, […]
Online Freelance Outsourcing Online Projects / Job sites appear to be growing in demand with small businesses looking to get help on specific short term projects from freelance consultants / experts globally, on internet marketing and social media and other business service needs. I recently completed my internet marketing contribution on an interesting project, found through Elance.com […]
Developing a B2B Marketing Plan – Marketing Strategy Framework How to develop your Internet Marketing Plan for a “Win Win” customer relationship. The planning framework below provides an marketing overview of how to build a Internet Marketing Plan to promote your small business on the internet. From my perspective the key for small business is […]