Internet Marketing - Small Business Social Marketing
Small Business Tips Marketing Facebook, Linkedin, YouTube
Question: Why List your business with Google Places? Answer: Because 20% of all Google Searches involve Location ! Check out Google Places explanation of how to claim your business on Google Maps & Places. http://www.google.com/Places Proteus Internet Marketing Tips on Google Places 1. Select ALL 5 Categories (including Custom) available carefully and follow the […]
“‘If everybody minded their own business,’ the Duchess said, in a hoarse growl, ‘the world would go around a great deal faster than it does.’” - Lewis Carroll, Alice in Wonderland In today’s Google Webmaster Blog “SEO Essentials for Start Ups in under 10minutes” . While it’s a good summary, it is very broad, but useful to understand Google’s […]
I am working with a client on new website, we want to launch different language versions, initially with Spanish, French, Portuguese. We plan to use Google Translator, but I have heard some negative comments. So I am interested to hear from more people who have used Google Translator since they launched it in 2009, to […]
#1Rule of SEO and Internet Visibility: The Rules are always changing. Key SEO Changes The Google “Panda” algorithm change in May 2011 was said at the time to be only one of around 500 search improvements to be made, in its continued focus on “high quality sites”. The “Penguin” algorithm change made by Google in […]
The RULES: From the Search Engines Perspective Considering the importance of the “guidelines” the search engines do not label or signpost this information very well. “Webmaster Tools” sounds very high-tech, when in reality these are the basic steps to get visibility online. I regard these as the given “marketing environment” to learn the game […]
Mobile is becoming an essential business tool as Smartphone ownership grows rapidly. Google mobile growth is “mind boggling”…..look at the latest data on Android which is the leading smartphone operating system Total Android devices in market globally: 300 million Daily activations: 850,000 Android apps: 450,000 Android tablets: 12 million While Google dominates the smart phone operating system with […]
Internet Marketing Myopia Six years on and still surprised that so many businesses continue to suffer from internet myopia! The Facts 97% of customers look for local businesses online 70% of them use Google as their main search engine 85% never look beyond the first page 62% of search users click a link on the […]
Check out Google In-Page Analytics As a lot of effort and creativity goes into creating a web page, you should know how visitors use or navigate the page. You also need to keep a check on the In Page Analytics to improve Goal Conversion. Google Analytics has a feature called In-Page Analytics, which overlays the […]
Conversion Funnel = Sales Funnel It’s my point of view, that your website has ONE GOAL = CONVERT VISITORS to BUYERS So you need to measure the CONVERSION FUNNEL to IMPROVE SALES The basic Sales Funnel process: Awareness – search results ranking, proof that you exist, and what you offer Interest – content “sells” your […]
“Paralysis by Analysis” advice for the Data-holic! I find it easy to waste time or at least lose track of time, while working on my laptop, but especially when I am using Google Analytics. There always seems to be one more statistic which fascinates me, and pulls me in to ask one more question, which […]
Submit your Website for Review…SEO Tip! Time and again people omit the most important step to get better search results, you need to tell Google that your website exists. You should also advise Google of the latest updates, so all your website URL’s are reviewed and indexed. How? Send information about your website to Google […]
John Cullen
Proteus Internet & Social Marketing Consulting
Based in Cincinnati, Ohio, USA.
jccullen@proteusism.com
Clients: USA, UK, Ireland
