“Seth Godin is the author of six bestsellers, including Permission Marketing, an Amazon Top 100 bestseller for a year and a Fortune Best Business Book. His newest book, All Marketers are Liars , has already made the Amazon Top 100 and has inspired its own blog. Seth is also a renowned speaker, and was recently […]
Internet Marketing and Tribes by Seth Godin
November 19, 2014 by Leave a Comment
Seth Godin on the Tribes We Lead by Seth Godin “Seth Godin argues the Internet has ended mass marketing and revived a human social unit from the distant past: tribes. Founded on shared ideas and values, tribes give ordinary people the power to lead and make big change. He urges us to do so.” “In […]
Product Testing – Spaghetti Sauce – Malcolm Gladwell
November 19, 2014 by Leave a Comment
“Tipping Point author Malcolm Gladwell gets inside the food industry’s pursuit of the perfect spaghetti sauce – and makes a larger argument about the nature of choice and happiness. In this interesting talk delivered by bestselling author Malcolm Gladwell, he explores how the food industry went from looking for the perfect single spaghetti sauce recipe […]
