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Seth Godin on the Tribes We Lead
by Seth Godin
“Seth Godin argues the Internet has ended mass marketing and revived a human social unit from the distant past: tribes. Founded on shared ideas and values, tribes give ordinary people the power to lead and make big change. He urges us to do so.”
“In this talk from the TED conference, best-selling business author Seth Godin shows how revolutionary business ideas have changed over time. Over the course of history we have moved from a factory model of business to a mass marketing model and now to a model based on tribes. A tribe model of business requires a leader who can connect all the people who are passionate about a specific product or movement and unite them to promote their passion. Godin provides examples of leaders who through the internet and other means of mass communication have arisen and created lasting change in business and society through the power of leading their tribes.”