Internet Marketing – Understanding Basic AdWords Google has added a whole library of videos on YouTube Ad Words Learn the ABC’s Covers how to set up Google AdWords and how it works to achieve a conversion. How to Manage your AdWords Account Principles: Structure your AdWords account Choose the right keywords Write attention-grabbing ads The right customized […]
Internet Marketing Mix – no longer the simple 4P’s
February 14, 2015 by Leave a Comment
Gone are the the simple 4P’s as the 4 Pillars of the Marketing Mix…. (as noted in my earlier http://marketing4optimization.com/2013/11/21/4-new-ps-added-to-internet-marketing-mix/)…. Whatever the number is, just remember to think outside the box of the traditional 4P’s Product, Price, Place, Promotion which are the principles guiding Traditional Marketing and Sales. SmartDraw has a neat visual of the […]
Internet Marketing Plan from a Google Perspective
February 11, 2015 by Leave a Comment
Tips and Advice on how to Grow your Business through Online Marketing Here is a useful checklist and online marketing planning tool, originally issued / copyrighted by Google in 2011. The full content is available at Google User Content. Although a lot has changed in 4 years, and despite being somewhat biased to Google’s strengths online, it […]
Mobile Video Advertising growth BIG OPPORTUNITY for Small Business
February 2, 2015 by Leave a Comment
The 2 Major Trends already happening in 2015 1. Huge Growth in Mobile usage – research companies claim Mobile is already almost 33% of all web traffic ). 2. Huge Growth in Video Ad spending – with technology improving access & quality of buying video ads and speed of investment in video advertising companies…. Video Advertising Buying […]
“How to Tell a Story, in Content Marketing – Kevin Spacey
February 2, 2015 by Leave a Comment
Interesting insights and advice, presented with professionalism and style by Kevin Spacey himself….
Challenges for the Internet / Digital Marketing Mindset
February 2, 2015 by Leave a Comment
Small Business is still slow to Adopt the Digital Mindset Corporate is being challenged by smaller more energetic and forceful competition, through online search, building on an effective web site and social media network has become a dynamic marketing tool. So why is it taking so long for Small and Medium size businesses to realize […]
