Internet Marketing Mix – Positioning, Competitive Advantage and Consistency

1. Effective Marketing starts with the strategic positioning of a business service, product or brand. Identifying the need or opportunity in the marketplace and developing a service or product to offer a sustainable competitive advantage. [Example with current client: UltraChloraseptic.co.uk sore throat spray in UK “unlike lozenges…our numbing spray goes right to where it hurts, […]