Positioning is what you do to the mind of the prospect. That is, you position the product in the mind of the prospect. [Al Ries and Jack Trout]
Internet Marketing Positioning and Targeting
Targeting in marketing: is how to evaluate and select, the most attractive markets for your business or product.
Positioning in marketing: is how your business or branded product or service is perceived and how it relates to potential customers.
We generally buy the Benefits not the Products:
Women don’t buy lipstick they buy kisses!
Business Positioning On Line
So assess how people perceive your business as they see your products or services across the different internet channels and on line images.
Is this how you want your business to be perceived?
Is the perception consistent, whether people see you on your web site, facebook or linkedin?
About John Cullen
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