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Digital Marketing Mindset
April 15, 2014 by Leave a Comment
This is a good follow up article to my earlier post “Digital Marketing the Point of Difference vs Traditional Marketing” “Four Ways to get more value from digital marketing” a McKinsey Article by David C. Edelman from 2010 http://www.mckinsey.com/insights/marketing_sales/four_ways_to_get_more_value_from_digital_marketing “Companies that make the deep strategic, organizational, and operational shifts required to become effective digital marketers can […]
Digital Marketing the Point of Difference vs Sales Push Marketing
April 15, 2014 by Leave a Comment
“Creativity is thinking up new things. Innovation is doing new things.” — Theodore Levitt Digital Marketing Mindset From my own experience coming up with great ideas is easy, the skill to make them happen and succeed is more elusive and much harder work. Just as the digital marketing age has brought abundance of creativity & […]
