Social Media and Digital Marketing Mindset
A digital marketing mindset accepts that technology and business are now intertwined, and that information and communication technology provides a business differentiator and competitive advantage.
As a customer / consumer the benefits of the new digital media & mindset are infinite:
access to more information
convenience of search and solutions
speed of interface
communication [email, text, video]
broader choice
up to date with new ideas
global village reach
social networking
competitive comparison
convenience of online services [shopping, bill paying, reservations]
The digital technology and communication innovations offer a significant opportunity and competitive advantage for small to medium size businesses, as their size provides agility to make decisions and implement change quickly.
Small and Medium size businesses, are starting to catch up.
Measure to improve. Measure to identify new opportunities.
Digital technology has radically changed the basic marketing tools available, providing more choice and cheaper alternatives for the small business company budget.
Digital marketing provides the benefit of an abundance of metrics that tradition marketing lacks, so setting clear goals and selecting a handful of metrics, avoids “paralysis by analysis”.
Getting more sales leads to develop your business is key.
Develop a quality Website or Blog-site to showcase what you offer, and why what you offer is different & better…
About John Cullen
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