ITSMA carried out a survey in Nov-Dec 2015 to find out what the people believe will be the marketing skills & capabilities for a future organization.
Overview of Results
- 87% of marketers agree marketing organizations must change significantly
- Data Analytics is a growing center of required expertise
- The recruiting sources for B2B marketing will change going forward based on the change in skills required
I recommend checking out a B2B Business Marketing site http://www.itsma.com/corpinfo/
The focus on
- Advancing marketing practices and the impact marketing can have on business success
- Helping B2B marketers set their priorities to improve business impact
and results - Identifying trends and emerging opportunities through research
- Facilitating a vibrant leadership community of marketing peers for collaborative learning and benchmarking
- Providing professional development and leadership development guidance
About John Cullen
Leave a Reply