Interesting Article on the mood boarding and rise of emotion in the evolution of Experience Marketing:
Michael Rock The importance of consistency of design, function and emotional feel. “There are even Pinterest pages dedicated to collecting other mood boards: collections of collections. And then, of course, there is Instagram, which turns every individual life into a social network mood board. The carefully curated Instagram account is essentially a personal image management tool: private life as public brand”.
[Featured Image from Instagram]