4 Steps to Optimize Marketing & Sales Activity
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State Business Positioning / Image: products & services point of difference
2. Set Business Goals: marketing & sales measurable targets
3. Select Core Marketing Activities: based on goals, budget & skill set available
4. Scorecard: measure results regularly, adjust, improve
![Marketing OnLine Sales Funnel](https://marketing4optimization.files.wordpress.com/2013/11/sales-funnel.png?w=810)