Better Marketing SEO delivers More Qualified Sales Leads
I started this list to add to my website business writing services but decided it is also a good blog post, and will hopefully encourage feedback and more comments which will improve my work in progress checklist.
General Tips on Internet Marketing Plan & Marketing Strategy
- Each business communication must have a Goal = Call to Action
- Strategy of each Communication is to create a introduction and dialogue
- Copywriting reflects business image therefore zero tolerance of mistakes,
- Need to be selective in use of subject or industry acronyms
- Copy should be original, internet transparency means you should be who you are
Business Presentations (Power Point, Keynote)
- Make it personal – customer logo, management names, date etc
- Focus on the audience (how will they search, where will they search)
- Achieve maximum impact through images
- Minimize slide visual effects
- Minimize use of humor
Optimize Company Website
- Consistency – create a holistic entity, not different page by page authorship
- Focus on your Visitors = Potential Customers, not the company Ego
- Optimize website copy and tags for Search Engines – get SEO Marketing advice
- Plan the Landing Page and call to action
- Build brand through Tone of Copy and Images
Business Proposals (Bank, Investors, Marketing)
- Research audience / decision makers
- Provide executive overview and use body section to support key proposals
- Ensure there is clarity in the proposal structure and format
- Provide professional sections and evidence e.g. appendix / references
- Make it factual i.e. copy with substance, supporting data
Press Releases
- Impressive Headline
- Select Keywords for search engine optimization
- Substantive quotes from key personnel
- Ensure effective mechanics of distribution for efficient coverage
- Achieve synergy with other marketing activity
Blog
- Make it relevant to title
- Build efficient links
- Use topical subject
- Maintain consistency of subjects and style
- Interest is generated by originality
Sales Brochures / Leaflets
- Select a core message / offer
- Benefits for customers not just product or service features
- Call to Action = Sales Opportunity
- Drive point of difference
- Provide a solution for customers
For advice on business copywriting, especially website and internet marketing SEO copy development for better search engine visibility, visit John’s website www.proteusism.com
About John Cullen
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