4 NEW P’s added to Internet Marketing Mix

4 P's

The Traditional 4P’s Need Updating Product, Price, Place, Promotion are the principles guiding Traditional Marketing and Sales. The 4 Additional P’s for Internet Marketing Communications POSITIONING  “Be Different…..Innovate” PEOPLE “Connect with your Audience and Internal Organization” PARTICIPATE  “Join the Conversation and…. Adapt to Change” PROCESS “Measure…………Improve…to Manage Complexity”

How to Market your Small Business OnLine…Helpful Links and Free Advice

Marketing OnLine Sales Funnel

It appears majority of small businesses continue to miss out on marketing and selling their business online. 97% of U.S. Internet users look online for local goods and services…… “Businesses that are online are growing faster. Yet 58% of US small businesses do not have a website”. Here are some 5 helpful links to help […]

Internet Marketing for small business in a Flat World 2013 – Trends are now Reality

Internet Trends of 2 years ago are now a REAL opportunity for small business.

 New Rules for Marketing for Small Business in a Flat World (updated)  Trends as outlined by Mary Meeker some years ago are now a reality with the shift to Social, Local and Mobile and Sharing Knowledge Target segments start with dialogue with one person Think Customer Needs as you build Customer-Led positioning Its a Consumers Choice and Input that drives […]

B2B Internet Marketing Plan – Marketing Strategy Process / Framework

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Developing a B2B Marketing Plan – Marketing Strategy Framework How to develop your Internet Marketing Plan for a “Win Win” customer relationship. The planning framework below provides an marketing overview of how to build a Internet Marketing Plan to promote your small business on the internet. From my perspective the key for small business is […]

Digital Marketing – The Marketing Ripple Effect -SEO and Social Media

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Marketing Ripple Effect of SEO and Social Media (updated from earlier post) When talking or explaining my perspective of Marketing SEO to various business management especially small or medium size successful business entrepreneurs, at the initial client introduction, I am frequently faced with “glazed eyes” of bewilderment when I talk about Internet Digital Marketing and […]

Top Priorities in Building Website Traffic and Attracting More Business

Marketing Business Website

Marketing a Business Website Social Media Marketing / Marketing Optimization The debate continues in digital / internet marketing on where to focus and invest to maximize the benefits of the company website within Internet Marketing and Social Media to gain extra visibility. The overall key priority is the consistency of the message and positioning of […]

Selecting Keywords – Marketing Optimization Tip

Harbour in Aghios Nickolas (beside Stoupa)

Frequently asked question in a conversation on SEO is: How Do You Select the Keywords? The quick answer is Research, and Ongoing Research…… 1. Business Proposition and Positioning – It always starts with business / positioning and proposition to potential customers. 2. Confirm how your internet marketing plan works in synergy i.e. Website /SEO / […]