Digital Marketing – The Marketing Ripple Effect -SEO and Social Media


Marketing Ripple Effect of SEO and Social Media (updated from earlier post) When talking or explaining my perspective of Marketing SEO to various business management especially small or medium size successful business entrepreneurs, at the initial client introduction, I am frequently faced with “glazed eyes” of bewilderment when I talk about Internet Digital Marketing and […]

Deliver More Website Visits to Deliver More Sales Leads

More Website Visits More Sales Leads

Most company business websites are neglected sales opportunities  5 Steps to Increasing Target Traffic to our Website Define your Target Audience and make sure you have the Content and Information on your website to interest them, keeping their interest with a call to action is the marketing goal. Define How your Target Customers Search for […]

Top Priorities in Building Website Traffic and Attracting More Business

Marketing Business Website

Marketing a Business Website Social Media Marketing / Marketing Optimization The debate continues in digital / internet marketing on where to focus and invest to maximize the benefits of the company website within Internet Marketing and Social Media to gain extra visibility. The overall key priority is the consistency of the message and positioning of […]

Small Business Internet Marketing benefits from Sponsorship of PGA Tour Tour Flag  as the new sponsor of the PGA development tour, in a 10 year deal (replacing Nationwide) is a breakthrough for small business marketing, including internet marketing consultants! The company positioning is clear and concise “a leading provider of internet services and online marketing solutions that enable small businesses to establish and maintain an effective web […]

Improving Visitors Web Site Experience: Case Study Example

Freeman Schwabe Website View

Working as a self employed consultant, its been enjoyable working as a member of a team the last few months designing and building a new creative and improved web site for Freeman Schwabe. The team included the Freeman Schwabe IS manager David Eytchison and Ron Adams IT engineer consultant and owner of the Constellation Media […]

Latest advice from Google Webmaster Blog on SEO

“‘If everybody minded their own business,’ the Duchess said, in a hoarse growl, ‘the world would go around a great deal faster than it does.’” - Lewis Carroll, Alice in Wonderland In today’s Google Webmaster Blog “SEO Essentials for Start Ups in under 10minutes” . While it’s a good summary, it is very broad, but useful to understand Google’s […]

Advice and Comments on Google Web Site Translator

I am working with a client on new website, we want to launch different language versions, initially with Spanish, French, Portuguese. We plan to use Google Translator, but I have heard some negative comments. So I am interested to hear from more people who have used Google Translator since they launched it in 2009, to […]

Website Structure – Site Map Planning “Slickplan”

Slickplan Site Map

I started planning the sturture for my new website, and I am using slickplan which is a neat planning tool and Free! Great for laying out site maps (and flow charts) New website will shift positioning of my services more to Internet Marketing Online Visibility and Sales Leads, compared to just SEO. This is first go […]

Re-Invent your Company Brand – through Internet Marketing – New Audience New Opportunity

King Arthur Internet Case Study

Great Ad Promoting Internet Marketing Maybe this is the creative positioning and discovery I like the most out of the new marketing opportunity offered by the internet, and one I want to develop i.e. how the internet can revitalise brands / companies, by reaching to a new audience with a fresh approach and new ideas. […]

New web site – Now Indexed and Live!

UltraChloraseptic Logo

The new web site is live and ready to compete in the tough UK marketplace. Just in time for “the season” of coughs / colds and sore throats! UltraChloraseptic is great product which actually works, as it says it should. Now, there’s a novelty! Great brand! Interesting to see how fast the SEO changes impact consumer […]

Google Top 10 “rules” for SEO and why you should use them.

Google SEO Top 10 “Rules” and “Guidelines” and Marketing SEO advice on why to use them 1. Create Unique Accurate Page Titles Each page should contain unique content and the title should accurately reflect that, and each of these titles should support the website overall “positioning” therefore they should all be consistent and make sense […]

Executive Coaching – Training in the Essentials of SEO Marketing – Cincinnati, Ohio.

Proteus Internet Marketing

 Executive SEO Coaching for Business Owners Who want to improve their business knowledge of the latest tools in….. Internet Marketing and Search Engine Optimization….FAST! The Goal of  Executive Coaching / Training in Internet Marketing and SEO: Provide you as a Business Executive / Owner with up to date knowledge of Marketing Optimization ( SEO, PPC, Social Media, Blogs) […]

Marketing Optimization SEO – Less About the Category more about Internet Marketing

Looking at the growing list of my current clients you will notice they cover a broad mix of traditional business categories whether “pigeoned holed” as B2C or B2B, Hospitality, Consumer Goods or Small Business, it shows that the needs and skills in delivering Marketing Optimization SEO results crosses all sectors and all industries. It’s also […]

“How long does it take Google to Index and Rank my new website?”………

Google Webmaster Tools

The modern equivalent of the idiom “a watched pot never boils” is probably……”a watched new website never gets indexed or ranked”………. It’s frustrating after all the hard work and excitement in building, designing and adding rich & relevant content to new website to wait for the search engines to find your site. It’s even more […]

How to use FREE Local Listings on Search Engines…..Effectively!

Local Business Listings Search Engines

When I checked this morning on-line search for Local Products and Services is claimed by “internet experts” to be anything from 40% to 70% of all search…..of course this wide variance is dependent on what the internet “expert” is buying or selling locally…….. One thing is for sure Local Search is significant, and remember the […]

10 Marketing SEO Benefits of Writing a Business Blog

10 Benefits of writing a Business Blog

10 Marketing SEO Benefits of writing a Blog  Speed of indexing by search engines, posts go live within hours of publishing  More Visibility on relevant search pages  Higher % Share results on the search page results  Organic search visits increase  Links to your website and other related information, means more traffic  Authority recognition increases with search […]

Proteus Checklist to Increase Relevant Traffic and Conversions on Website

Checklist to Increase Relevant Traffic and Website Conversions to Purchase With consumers leading the way in use of the Internet there is a marketing opportunity “gap” for businesses (especially medium to small size businesses) drive RELEVANT TRAFFIC to convert potential new customers TO PURCHASE in a measurable cost effective manner. Do NOT start with the […]

SEO – Small and Medium Size Business Research

My jaw is still against my chest, after reading the 2010 UK Website – SEO Study of 1,001 SME (small medium enterprises) websites and compared them against a range of SEO criteria. 70% of companies researched have less than 50 employees, and they either have no SEO or very basic optimisation of their website 12% […]

Search Engine Optimization: It’s Not Just the Words, It’s getting them in the right order!

Monty Python and SEO

As we provide our different views (hopefully original) on SEO and the complexities of how to optimize your website, it reminds me of a sketch from Monty Python’s Flying Circus “Great Actors”, when John Cleese (as Sir Edwin the “Great Actor”) responds to a question on the number of words in Othello and Hamlet. Sir […]

Break Down the Walls – Writing Tips for Better Marketing

Stone Walls Galway by JC

General tips for better business copywriting emphasizes that each business communication must have a goal and call to action and should be copy original, and consistent.