For me the key marketing & sales benefit of internet marketing is the ability to measure more effectively:
a) measure your interaction with potential customers, against the key benefits & goals targeted in your marketing plan
b) measure your competitive positioning and SWOT relative to your own website, using a Marketing SEO Scorecard to measure your competitors WebSite example below
The basic example above breaks down Internet Marketing into 2 Basic Elements Visibility and Branding weighting them 70% and 30% respectively, for this illustration.
The metrics and analytics of the Marketing SEO Scorecard helps to focus on internet marketing gaps, especially your internet competitive SWOT, and I am sure can be improved upon, comments and feedback is welcome.
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