Social Media the BIG Small Business Marketing Opportunity

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Technorati 2013 Digital Influence Report

Key Conclusions

“Brand Marketing digital messaging has gone social”

60 % of Brand Marketeers predict an average increase of 40% in Social Spend for 2013

>50% of Social Budget is spent on Facebook followed by YouTube

Primary concern is still lack of dependable metrics to measure ROI effectively

The valuable insights culled from surveys that included over 6,000 influencers, 1,200 consumers and 150 top brand marketers.

Definition of Influencer: “A person who has a greater than average reach or impact through word of mouth in a relevant marketplace.”

Small Business Action

Realign Marketing Budget to include and improve effectiveness of key digital influence: e.g.Website, Facebook, YouTube, LinkedIn

2013 Digital Report

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About John Cullen

Internet Marketing, OnLIne Visibility and Social Media Consulting Services.
Experienced marketing professional, with over 25 years experience in global brand marketing, now focused on Internet Marketing.
Living in Cincinnati, Ohio and working with Clients in USA and UK.
Enjoying my new career in SEO and SEM and connecting with people and the speed of a changing world.
Family, Travel, Friends, Painting, Creativity, Celt,

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