KISS Principle of Integrated Marketing Communications

The basic KISS [Keep It Simple Stupid] principle for effective Traditional and Internet – Integrated Marketing Communications isIntegrated marketing Traditional Internet Marketing Jigsaw

  1. Keep focused on understanding your customer.

  2. Identify most relevant contact or touch point.

  3. Speak / communicate consistently

  4. Sell benefits to affect behavior

Kiss Principle.012

About John Cullen

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