The Traditional 4P’s Need Updating
Product, Price, Place, Promotion are the principles guiding Traditional Marketing and Sales.
The 4 Additional P’s for Internet Marketing Communications
POSITIONING “Be Different…..Innovate”
PEOPLE “Connect with your Audience and Internal Organization”
PARTICIPATE “Join the Conversation and…. Adapt to Change”
PROCESS “Measure…………Improve…to Manage Complexity”
About John Cullen
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