4 NEW P’s added to Internet Marketing Mix

The Traditional 4P’s Need Updating4 P's

Product, Price, Place, Promotion are the principles guiding Traditional Marketing and Sales.

The 4 Additional P’s for Internet Marketing Communications

POSITIONING  “Be Different…..Innovate”
PEOPLE “Connect with your Audience and Internal Organization”
PARTICIPATE  “Join the Conversation and…. Adapt to Change”
PROCESS “Measure…………Improve…to Manage Complexity”

4 NEW P's

About John Cullen

Experienced marketing professional, with over 25 years experience in global brand marketing, focused on Internet Marketing for last 10 years.
Living in Cincinnati, Ohio and working with Clients in USA and UK.

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