710 computers are sold worldwide and 555 of these computers are sold with Intel processors

1,820 TB of data is created; that’s enough data to fill up 2.6 million CDs

232 computers around the world get infected by malware

450 Windows 7 Cds are sold worldwide

925 iPhone 4s and 85 iPads are sold worldwide

11 Xbox 360 consoles are sold worldwide

18 Amazon’s Kindle Fire are sold worldwide

38 tons E-waste is generated worldwide

4,000 USB devices are sold worldwide

2,500 ink cartridges are sold worldwide

2,100 checkins happen on location-based social networking website foursquare

$75,000 is added to Google’s revenue

2 Million Internet users watch Porn Online

1.1 million conversations take place via instant messengers

103 Blackberries are sold worldwide

1,100 acres of land farmed in Farmville application

PayPal processes transactions worth $219,000; out of these, $10,000 is transacted via PayPal mobile

Around 950 purchases are done on eBay, out of which 180 purchases are done using eBay Mobile

12 websites get hacked and 416 attempts are made to compromise various Facebook accounts

1,400 movie discs are rented from America’s movie and game destination Redbox with more than 34,400 kiosks nationwide.

The more I read and live with new digital media, the more I realize there are two distinct groups, those “that get it” and those “that don’t get it”.

For me, today the common thread I notice in the new conversation that we live, is that people “that get it” have passion for the positives in this new lifestyle opportunity and the new work style / network that it offers.

I believe in passion about life and living it, overflows into our passion in what business we do and how we do it.

You can understand a lot about a persons’s character and passion, from the inspirational quotes he chooses  e.g. this quote by Seth Godin

“Instead of wondering when your next vacation is, you ought to set up a life you don’t need to escape from.”

Here are some other quotes on marketing, advertising and social media, by people “who get it” and caught my eye:

“On the average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar.” David Ogilvy

“If you have more money than brains you should focus on outbound marketing. If you have more brains than money, you should focus on inbound marketing.” Guy Kawasaki

“The aim of marketing is to make selling superfluous.” Peter Drucker

“Don’t find customers for your products, find products for your customers.”  Seth Godin

“Social marketing eliminates the middlemen, providing brands the unique opportunity to have a direct relationship with their customers”. Bryan Weiner

“To objectively see what consumers see is not easy.” Tim Ambler

“I used to believe that a good product sold itself.” Phil Knight

“Social Media is not just a set of new channels for marketing messages. It’s an opportunity for organizations to align with the marketplace and start delivering on behalf of customers.” Valeria Maltoni

“It’s much easier to double your business by doubling your conversion rate than by doubling your traffic.” Jeff Eisenberg

“Our success is a direct result of knowing how to market a brand and having the right people representing the brand” Greg Norman  

“The pursuit of excellence is less profitable than the pursuit of bigness, but it can be more satisfying”. David Ogilvy

“Old-school marketers are used to one-way marketing communication and a sales approach that talks at the customer rather than with the customer. That just doesn’t work anymore”. Newt Barrett

“Social Media, it turns out, isn’t about aggregating audiences so you can yell at them about the junk you want to sell. Social Media, in fact, is a basic human need, revealed digitally online. We want to be connected, to make a difference, to matter, to be missed. We want to belong, and yes, we want to be led” Seth Godin

“Profit in business comes from repeat customers, customers that boast about your project or service, and that bring friends with them”. W. Edwards Deming

“We’re living at a time when attention is the new currency. Those who insert themselves into as many channels as possible look set to capture the most value”. Pete Cashmore

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I specialize in advising / consulting small medium size businesses optimize their online visibility / presence and image. If you are looking for someone to help guide you through how to get the most out of internet marketing, contact me jccullen@proteusism.com

To optimize your Internet Marketing its important to understand how your Company or Business is seen and perceived at the different touch points with potential customers, and ensure the image and communication is consistent.

Balance the different complementary goals across your marketing mix, here are some examples:

Website =  business credibility and Google visibility, and conversion to sales

LinkedIn = organizational resume and credibility

You Tube =  specific technical search

Slide Share = build on business presentation knowledge & credibility

Flickr = for (presentations / proposals)

Email List = call to action / specific offers and calendar driven

Blog = Google visibility and broad reach, contributing with advice and tips

Optimizing Internet Marketing Mix

www.ProteusISM.com

… getting fired from Apple was the best thing that could have happened to me. The heaviness of being successful was replaced by the lightness of being a beginner again, less sure about everything. It freed me to enter one of the most creative periods of my life.        ~ Steve Jobs.

Walter Issacon has written an inspiring book about an amazing person, Steve Jobs.

Though I don’t feel I could have worked or socialized with Steve I recognize and appreciate his marketing genius.

Anyway I listed my thoughts, not in any particular order, from the book, which I believe are relevant for small business entrepreneurs wanting to gain the most out of internet marketing, SEO and social media:

• importance of appreciating art / music /design and its everyday relevance to life and business 
• optimization being a blend of art and science
• recognition of innovation / genius may be limited to a few peers
• improvement is a continuum / journey (a trip!)
• value our intuition over the intellectual conclusion 
• people don’t know what they would want [Henry Ford: "if I had asked my customers what they wanted they would have said a faster horse”]
• leaders / innovators are needed – to lead and challenge the status quo and “negative leadership”
• its no longer liberal or conservative, its being constructive or  destructive  
• “A” players work best with “A” players
• personal focus in business, like art, becomes self interest / ego /absorbing and can be destructive
• cost / price vs value relationship “confused”, when innovation is appreciated

“Think Different” ad, was reminding us that the people who are crazy enough to think they can change the world are the ones who do.

His legacy is transforming seven industries: personal computers, animated movies, music, phones, tablet computing, digital publishing, and retail stores. 

His legacy is creating what became the most valuable company on earth, one that stood at the intersection of the humanities and technology, and is the company most likely still to be doing that a generation from now.”

For more inspiration – watch Steve Jobs deliver his commencement speech to the graduates of Stanford University in 2005

“I haven’t failed, I’ve found 10,000 ways that don’t work”. Thomas Edison.

Website www.proteusism.com

Internet Marketing went through significant change in 2011 and provides fresh opportunities for business entrepreneurs.

• Google Panda search results ranking alogrithm change – improved the quality in search results
• Continued growth in SoLoMo across the Internet – confirmed that internet marketing is much broader than SEO and website marketing
  • Social
  • Local 
  • Mobile

2012 – Internet Marketing – 10 Tips / Trends

2012 and Beyond !

1. Successful on line Search is still focused on helpful information (relevant and unique)

- Providing solutions with quality content marketing

2. Analytics and Webmaster Tools

- Avoid “paralysis by analysis” – set your targets and measure – it continues to be all about Conversion to Contact or RFQ

- Know your customers and what attracts visitors and making them stay

3. Positioning is Everything

- It continues to be more and more evident that it’s impossible to be “all things to everybody”

- Matt Cutts (Google) Sept 2011: “If you concentrate on a very specific niche, you can outrank the big guys”

 4. Social Networking makes it Personal

- Search is becoming more personal as socializing is the new media platform.

 5. Referrals and Reviews 

- Feedback (Reviews / Comments) through all online / internet interfaces is critical, to improve as well as improved visibility

- Consumers and Google love reviews, Google’s will continue to do a better job marketing Google +

6. Mobile 

- Mobile usage increased 4 fold in 2011, and continues to grow, most people will interface with internet in the hand rather than at a desk

- One out of every three mobile searches has a local intent.

 7. Local

- One in five searches has a local intent.

- Local Listings …..critical…….Local Listings + reviews even better  (build a additional presence on sites such as Citysearch and Yelp)

8. Multi On-Line Presence

- Not only about the website: Facebook, Youtube, Flickr, Yelp, Google Maps / Places etc

- It’s about the quality of the presence / information and consistency

9. Writing a Blog adds Value

- Essential for Speed, Flexibility, Customer / reader Response, and Share of Search Results

10. Dynamic Internet Marketing is becoming More Dynamic

- Means constant change and regular review of competitors activities is essential

Contact John Cullen

jcculleen@proteusism.com

Website 

www.proteusism.com

To help explain my views on the concept and workings of SEO and process of Marketing SEO, and how it works to complement the company website in “reaching or contacting new customers” I use the analogy of the SEO Ripple Effect.

One consistent message, reflecting the company’s competitive advantage and positioning, “ripples” out across the marketplace more effectively and more cost efficiently than ever before.

Marketing SEO Ripple Effect

Now, how you capitalize on the “Marketing SEO Ripple Effect” to convert Visitors to Customers, comes down to business marketing & process and proven Marketing SEO advice !

More Marketing SEO Ripple Effect information on www.ProteusISM.com

Proteus Internet Marketing and Sales LLC in Cincinnati, Ohio, USA