YouTube – Marketing Benefits for Small Business

You Tube LogoYouTube – Statistics

48 hours of video are uploaded every minute, resulting in nearly 8 years of content uploaded every day

Over 3 billion videos are viewed a day, 800M unique users visit YouTube each month

YouTube’s demographic is broad: 18-54 years old

• Nearly 17 million people have connected their YouTube account to at least one social service (Facebook, Twitter, Orkut, Buzz, etc)

• Millions of subscriptions happen each day. Subscriptions allow you to connect with someone you’re interested in — whether it’s a friend, or the NBA — and keep up on their activity on the site

You Tube Updates – Tips

New YouTube Analytics allows more analysis on which videos are working and where they are being viewed.  Avoid data paralysis by setting goals / targets and metrics to be used 

New Layout and Graphics for your YouTube Channel, make sure you update all your settings. More visibility. Pay extra attention to Titles, Description and Keywords.

New “in your face” subscription feed and YouTube coming of age in Social Media, so what’s the benefit? More opportunities for exposure. Build your subscribe base and use your channel regularly and comment and share other videos, be active and encourage activity and comments on your videos.

YouTube – Life in a Day  check it out

10 Personal i-deas and i-nspirations from “Steve Jobs” by Walter Issacson

Steve Jobs Newsweek Cover

Steve Jobs Newsweek Cover

… getting fired from Apple was the best thing that could have happened to me. The heaviness of being successful was replaced by the lightness of being a beginner again, less sure about everything. It freed me to enter one of the most creative periods of my life.        ~ Steve Jobs.

Walter Issacon has written an inspiring book about an amazing person, Steve Jobs.

Though I don’t feel I could have worked or socialized with Steve I recognize and appreciate his marketing genius.

Anyway I listed my thoughts, not in any particular order, from the book, which I believe are relevant for small business entrepreneurs wanting to gain the most out of internet marketing, SEO and social media:

  • importance of appreciating art / music /design and its everyday relevance to life and business 
  • optimization being a blend of art and science
  • recognition of innovation / genius may be limited to a few peers
  • improvement is a continuum / journey (a trip!)
  • value our intuition over the intellectual conclusion 
  • people don’t know what they would want [Henry Ford: "if I had asked my customers what they wanted they would have said a faster horse”]
  • leaders / innovators are needed – to lead and challenge the status quo and “negative leadership”
  • its no longer liberal or conservative, its being constructive or  destructive  
  • “A” players work best with “A” players
  • personal focus in business, like art, becomes self interest / ego /absorbing and can be destructive
  • cost / price vs value relationship “confused”, when innovation is appreciated

“Think Different” ad, was reminding us that the people who are crazy enough to think they can change the world are the ones who do.

His legacy is transforming seven industries: personal computers, animated movies, music, phones, tablet computing, digital publishing, and retail stores. 

His legacy is creating what became the most valuable company on earth, one that stood at the intersection of the humanities and technology, and is the company most likely still to be doing that a generation from now.”

For more inspiration – watch Steve Jobs deliver his commencement speech to the graduates of Stanford University in 2005

“I haven’t failed, I’ve found 10,000 ways that don’t work”. Thomas Edison.


Freeman Schwabe – B2B Blog – a Growing Success

Check out the Freeman Schwabe Machinery BlogFreeman Schwabe Machinery logo

The Freeman Schwabe Blog only dates back to March 2011, but already has had a significant impact and contribution to Freeman Schwabe business.

The Blog continues to grow and has provided an increase in qualified visitors/ referrals to the Freeman Schwabe website as well as direct contacts looking for information and request for quotes (RFQs).

A Business Blog complements a Business website and provides an opportunity to increase the “business brand visibility” to your potential audience.

The focus of the Blog, as with the website, should be providing visitors with information and should avoid becoming a “sales sheet”.

Succesful Blogs deliver extra value and newsworthy items, the Freeman Schwabe YouTube Channel is a regular item as we add new Videos and new Video formats including Machine Information Training Videos:

  • Cutting Press Overview
  • Safety Features
  • Maintenance Tips
  • Special Features

Distinct Advantages of Business Blogs

  • Speed of Blog Post being published, indexed and appearing in search results
  • Allows a one-off entry highlighting the “latest and greatest” topic for a business
  • Has a promotional feel and creates curiousity
  • Adds to buisness share of search results page delivery
  • People subscribe anf follow topics
  • Allows broader reach as each Blog is indexed for search on its own merit
  • Word Press is FREE
  • Its easier to update randomly than the “regular dialogue” required with Facebook
Thoughts / Feedback let me know
Visit Proteus Internet Marketing website, and send me ideas, comments and input on how to improve the site  (which is long overdue for a “relaunch”).

Setting up a You Tube Account

You Tube Logo

You Tube Logo

1. Sign up for YouTube Account by  creating Google account

2. Edit your You Tube Channel – use drop down menu by your account name

 My Channel

My Videos




Sign Out

3. Go to My Channel to organize Videos on Your Channel and to set up PlayLists / Groups of Videos

4. Go to Videos in drop down menu to edit Information on Videos: Title Description and Tags

5. Change look and Design of Channel with templates of Themes and Colors

You Tube Settings

6. Add personal Information

7. Add Geographical Location of Video Work

Check out Freeman Schwabe You Tube Video Channel