Google SEO Top 10 “Rules” and “Guidelines”
and
Marketing SEO advice on why to use them
1. Create Unique Accurate Page Titles
Each page should contain unique content and the title should accurately reflect that, and each of these titles should support the website overall “positioning” therefore they should all be consistent and make sense as a website structure and a marketing message.
2. Have a clear accurate Meta Description for each Page
In addition to the Title, the Meta Description is critical, and should summarize the page content in less than 200 words, using priority sales and marketing keywords that exist in the page copy, and reflecting words / terms in the URL and Title.
3. Have Quality Unique URLs describing each page
Often overlooked as usually they are dictated by technical development / website design structure, the unique URL’s and the words they contain should be composed for the marketing needs of the website, Despite what developers advice I suggest you avoid dynamic URL’s.
4. Make your Site easy to Navigate
In the ideal world the your overall business positioning and internet marketing strategy, will “design the website architecture” and should deliver what the visitor is looking for, and fast! The KISS acronym applies (Keep It Simple Stupid) with clear headings, page links, headings and a site map.
5. Provide Quality Content and Information / Services
The Key to Quality content is to communicate your “marketing positioning” i.e. what are product and services competitive advantage, in terms and words the visitor understands.
6. Build into Copy / Text quality Anchor Text and Links
People visiting a website, are generally searching for an specific answer or solution, anchor text and links should be used like “marketing messages” highlighting the key competitive elements of your business, helping visitors find the answers quickly.
7. Use Heading Tags to show priorities
This is another simple rule / guideline which is either overlooked or ignored, allows key subjects to highlighted by priority using <h1> <h2> etc tags, again these should reflect your “marketing message” for that page.
8. Describe Images with Alt Tags
Using the right Images in website design helps improve branding and the essence of the page content. The fact that Images cannot be read by robots males it essential to describe in words, using relevant keywords which correlate with the rest of the page and site.
9. Support and Promote Website: Blog / Facebook / YouTube / Flicker
The website maybe the core of your internet marketing strategy, but its only one element of the various “touch points” with your potential customers, so broaden your presence and link back to your website, ideally to a specific relevant landing page.
10. Measure with Google Analytics and continually improve
It all come down to the metrics. With internet marketing you measure your marketing effectiveness. If don’t measure and analyze how do you know what’s working and what you need to improve?
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Internet Marketing – The Internet Opportunity Gap
The basic example above breaks down Internet Marketing into 2 Basic Elements Visibility and Branding weighting them 70% and 30% respectively, for this illustration.
