Take Control of Your On-Line Image / Profile

Control of Your On-Line Image / Visibility Managing the Perception of your On-Line Visibility Managing communication online / internet is moving fast beyond “cold data” and being “a listing in commercial directory” to a new marketing level, of how people perceive the different images, in different locations online. Moving from online search quantitative (ranking results –…

10 Online Visibility Basic Tips – Help Search Engines Find Your Site

The RULES: From the Search Engines Perspective   Considering the importance of the “guidelines” the search engines do not label or signpost this information very well. “Webmaster Tools” sounds very high-tech, when in reality these are the basic steps to get visibility online. I regard these as the given “marketing environment”  to learn the game…

Mobile is the future…for Google at present

Mobile is becoming an essential business tool as Smartphone ownership grows rapidly. Google mobile growth is “mind boggling”…..look at the latest data on Android which is the leading smartphone operating system Total Android devices  in market globally: 300 million Daily activations: 850,000 Android apps: 450,000 Android tablets: 12 million While Google dominates the smart phone operating system with…

Consistency across On-Line Visibility – Building Brand Marketing Architecture

Consistency across On-Line Visibility One of the key elements of building a distinctive on-line brand is consistency in the information, copy, content and images of the brand that people see on-line. To help develop a unique competitive position and select which Social Media sites are most relevant to your company / business brand, you should…