Internet Marketing Lead Generation

I was impressed with the fresh information contained in this Lead Generation Infographic shared with me Br’ian Fields of Straight North. I believe the development credit should go to Brad Shorr, Director of Content Strategy at Straight North. The lead generation infographic aims to provide a blueprint for creating an integrated internet marketing strategy by leveraging multiple online channels, […]

Building a Profitable Small Business with addition of Internet Marketing Mix

Building a Profitable Small Business

Your Small Business will benefit from integrating an Internet Marketing Mix with you business. A robust profitable business model is built on strong foundations with clear goals, vision and leadership, and competitive level of marketing promotional support. The Traditional Marketing 4 P’s Product, Promotion, Price, Placement continue to serve businesses well in achieving new contacts, sales […]

Internet Marketing Mix – no longer the simple 4P’s

  Gone are the the simple 4P’s as the 4 Pillars of the Marketing Mix…. (as noted in my earlier https://marketing4optimization.com/2013/11/21/4-new-ps-added-to-internet-marketing-mix/)…. Whatever the number is, just remember to think outside the box of the traditional 4P’s  Product, Price, Place, Promotion which are the principles guiding Traditional Marketing and Sales. SmartDraw has a neat visual of the […]

B2B Internet Marketing Plan – Marketing Strategy Process / Framework

Developing a B2B Marketing Plan – Marketing Strategy Framework How to develop your Internet Marketing Plan for a “Win Win” customer relationship. The planning framework below provides an marketing overview of how to build a Internet Marketing Plan to promote your small business on the internet. From my perspective the key for small business is […]

Internet Marketing Planning – Optimizing the New Marketing Mix

Optimizing Internet Marketing Mix

This is a good time to update  your Internet Marketing Plan, learning from last year and adjusting for new challenges. As with Traditional Marketing, your Internet Marketing Mix requires planning and coordination to get the best performance. To optimize your Internet Marketing its important to understand how your Company or Business is seen and perceived at […]

How to Manage Your Brand / Company Image across the Internet – Part 1

Internet Marketing Brand Strategy matrix farmework - John Cullen

Manage your Internet Brand Image: Maximize Positives, Minimize Negatives It is now critically important to become involved and participate in internet marketing and to identify which media and social platforms have the biggest influence on your marketplace competitors brand  / company image The Purpose of the Internet Marketing Brand Strategy The goal and purpose of […]

Internet Marketing Mix – Positioning, Competitive Advantage and Consistency

1. Effective Marketing starts with the strategic positioning of a business service, product or brand. Identifying the need or opportunity in the marketplace and developing a service or product to offer a sustainable competitive advantage. [Example with current client: UltraChloraseptic.co.uk sore throat spray in UK “unlike lozenges…our numbing spray goes right to where it hurts, […]