For me the key marketing & sales benefit of internet marketing is the ability to measure more effectively: a) measure your interaction with potential customers, against the key benefits & goals targeted in your marketing plan b) measure your competitive positioning and SWOT relative to your own website, using a Marketing SEO Scorecard to measure […]
Search Engine Optimization: It’s Not Just the Words, It’s getting them in the right order!
As we provide our different views (hopefully original) on SEO and the complexities of how to optimize your website, it reminds me of a sketch from Monty Python’s Flying Circus “Great Actors”, when John Cleese (as Sir Edwin the “Great Actor”) responds to a question on the number of words in Othello and Hamlet. Sir […]