4 NEW P’s added to Internet Marketing Mix

4 P's

The Traditional 4P’s Need Updating Product, Price, Place, Promotion are the principles guiding Traditional Marketing and Sales. The 4 Additional P’s for Internet Marketing Communications POSITIONING  “Be Different…..Innovate” PEOPLE “Connect with your Audience and Internal Organization” PARTICIPATE  “Join the Conversation and…. Adapt to Change” PROCESS “Measure…………Improve…to Manage Complexity”

KISS Principle of Integrated Marketing Communications

Integrated marketing Traditional Internet Marketing Jigsaw

The basic KISS [Keep It Simple Stupid] principle for effective Traditional and Internet – Integrated Marketing Communications is Keep focused on understanding your customer. Identify most relevant contact or touch point. Speak / communicate consistently Sell benefits to affect behavior

How to Market your Small Business OnLine…Helpful Links and Free Advice

Marketing OnLine Sales Funnel

It appears majority of small businesses continue to miss out on marketing and selling their business online. 97% of U.S. Internet users look online for local goods and services…… “Businesses that are online are growing faster. Yet 58% of US small businesses do not have a website”. Here are some 5 helpful links to help […]