Useful Marketing Tools and Links to help Improve Your Business

Manage Your Own Marketing – Marketing Tools / Links 1. Metrics and Measurement Web Analytics allows you to measure and track how your customers interact with your website. Google Analytics – add code to your website to track and analyze website Facebook Insights - the only tool you will need if using Facebook for your business […]

Social Media – Managing Change for Small Business

Change Cycle and Social Media

  Open Message to All Small Business Owners  Find the time to learn more about Digital Marketing and Social Media 2013 it’s now an essential part of the running a business or company. Make the SALE in 2013 a) Stop resisting the “change” For whatever reason or rationale e.g. your low tolerance and mistrust to […]

Diffusion of Internet Marketing will cost Small Business Owners…….


Internet Marketing is being adopted by the Early Majority The Everett Rogers Diffusion of innovations theory – for any given product category, there are five categories of product adopters Innovators – venturesome, educated, multiple info sources; Early adopters – social leaders, popular, educated; Early majority – deliberate, many informal social contacts; Late majority – skeptical, […]