It’s interesting to watch the evolving process of incorporating Social Media and Internet / Digital Marketing into the larger established businesses and organizations, and translating this to the opportunities and learnings that exist for Small to Medium size companies. McKinsey just published their latest Global Survey Results, which shows increased adoption of the new social [...]
Sales and Marketing Funnel moving from Traditional to Digital
Following on from my earlier post on the “The NEW B2B Buying Process and Sales Pipeline: Internet Marketing” its always worth assessing on a regular basis, how to improve conversion from one stage of the Sales Pipeline to the next. How detailed your Sales Pipeline is will depend on many things e.g. industry / market / product [...]
FREE Marketing Consulting for NonProfit Organizations (Cincinnati & N.Kentucky)
NonProfit – Marketing Consulting I am willing to provide FREE INTERNET MARKETING advice / support to verified NonProfit Organizations in the Cincinnati Area and Northern Kentucky. Due to commitments to my for-profit consulting business customers I will not take on long term projects, but I can spend time in person or on the phone to [...]
Improve Visibility in Search Results: Promote your website or blog
Frequently Asked Questions on the Basics of Internet Marketing and SEO I decided to update the information on the BASICS in Search Engine Optimization. It can be a frustrating time for new business owners setting up a website or blog but there are a number of fundamental building blocks which must be followed, for the [...]
Re-Imagine your Marketing Budget for Lower Costs Higher Sales
The Re-Imagination of Nearly Everything Mary Meeker is a partner at Kleiner Perkins Caufield & Byers and former Managing Director at Morgan Stanley and is regarded as “the Queen of the Net”. Mary Meeker has a neat way of identifying & presenting significant data / metrics which she then uses to prove the NEW realities in [...]
How to Register Business with Google Maps / Places
Question: Why List your business with Google Places? Answer: Because 20% of all Google Searches involve Location ! Check out Google Places explanation of how to claim your business on Google Maps & Places. http://www.google.com/Places Proteus Internet Marketing Tips on Google Places 1. Select ALL 5 Categories (including Custom) available carefully and follow the [...]
Social Media – Managing Change for Small Business
Small Business Internet Marketing benefits from Web.com Sponsorship of PGA Tour
Web.com as the new sponsor of the PGA development tour, in a 10 year deal (replacing Nationwide) is a breakthrough for small business marketing, including internet marketing consultants! The company positioning is clear and concise “a leading provider of internet services and online marketing solutions that enable small businesses to establish and maintain an effective web [...]
The starting point…..
Everyone told me the first sentence of your blog is the hardest. So I am glad that is over! I am currently enjoying a revival in my enthusiasm for work and life generally, through the speed of change in communication and working with people. What started as a way to publicize my paintings has turned [...]