Leadership Skills – Adapting and Implementing Social Marketing / Technologies

logo jpeg

It’s interesting to watch the evolving process of incorporating Social Media and Internet / Digital Marketing into the larger established businesses and organizations, and translating this to the opportunities and learnings that exist for Small to Medium size companies. McKinsey just published their latest Global Survey Results, which shows increased adoption of the new social […]

InfoGraphic explaining The OnLine Marketing Funnel

Online Marketing Funnel

The following info graphic from a post on response tap was sent to me by JonnnyDempster  , after reading my recent blog on the Sales Marketing Funnel moving from Traditional to Digital. I like it for two reasons a) its an unusual eye catching format, and provides comprehensive info about “online marketing” b) the graphics also […]

Digital Marketing – The Marketing Ripple Effect -SEO and Social Media

slide.001-001

Marketing Ripple Effect of SEO and Social Media (updated from earlier post) When talking or explaining my perspective of Marketing SEO to various business management especially small or medium size successful business entrepreneurs, at the initial client introduction, I am frequently faced with “glazed eyes” of bewilderment when I talk about Internet Digital Marketing and […]

Deliver More Website Visits to Deliver More Sales Leads

More Website Visits More Sales Leads

Most company business websites are neglected sales opportunities  5 Steps to Increasing Target Traffic to our Website Define your Target Audience and make sure you have the Content and Information on your website to interest them, keeping their interest with a call to action is the marketing goal. Define How your Target Customers Search for […]

10 Basic Tips to improve the Marketing and Search Results of your business Website

Olive Trees Kardamyli Greece

How to improve the quality and performance of your website / blog Rethink the purpose of your business website and other touch points with potential customers through the internet or digital media. Brand marketing and positioning / architecture requires all business materials and actions should be consistent and work in synergy, and be focused on […]

Top Priorities in Building Website Traffic and Attracting More Business

Marketing Business Website

Marketing a Business Website Social Media Marketing / Marketing Optimization The debate continues in digital / internet marketing on where to focus and invest to maximize the benefits of the company website within Internet Marketing and Social Media to gain extra visibility. The overall key priority is the consistency of the message and positioning of […]

Internet Marketing – The Internet Small Business Opportunity Gap

Proteus TARGET Icon

Internet Marketing – Small Business and Internet Opportunity Gap (updated from earlier post) 1. Research studies identified that consumers are actively increasing their use of the internet, where they collect and disseminate information and knowledge (Forrester Research), AND at a faster rate than business traffic. 2. This is the result of the dynamic changes and […]