It’s interesting to watch the evolving process of incorporating Social Media and Internet / Digital Marketing into the larger established businesses and organizations, and translating this to the opportunities and learnings that exist for Small to Medium size companies. McKinsey just published their latest Global Survey Results, which shows increased adoption of the new social […]
Digital Marketing – The Marketing Ripple Effect -SEO and Social Media
Marketing Ripple Effect of SEO and Social Media (updated from earlier post) When talking or explaining my perspective of Marketing SEO to various business management especially small or medium size successful business entrepreneurs, at the initial client introduction, I am frequently faced with “glazed eyes” of bewilderment when I talk about Internet Digital Marketing and […]
Deliver More Website Visits to Deliver More Sales Leads
Most company business websites are neglected sales opportunities 5 Steps to Increasing Target Traffic to our Website Define your Target Audience and make sure you have the Content and Information on your website to interest them, keeping their interest with a call to action is the marketing goal. Define How your Target Customers Search for […]
10 Basic Tips to improve the Marketing and Search Results of your business Website
How to improve the quality and performance of your website / blog Rethink the purpose of your business website and other touch points with potential customers through the internet or digital media. Brand marketing and positioning / architecture requires all business materials and actions should be consistent and work in synergy, and be focused on […]
Internet Marketing – The Internet Small Business Opportunity Gap
Internet Marketing – Small Business and Internet Opportunity Gap (updated from earlier post) 1. Research studies identified that consumers are actively increasing their use of the internet, where they collect and disseminate information and knowledge (Forrester Research), AND at a faster rate than business traffic. 2. This is the result of the dynamic changes and […]