McKinsey on “Demystifying social media”

“Executives certainly know what social media is. After all, if Facebook users constituted a country, it would be the world’s third largest, behind China and India………..”

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“Social media across the consumer decision journey is not monolithic. There are four specific functions.”

McKinsey - Social Media Article

Check out latest article by McKinsey on Social Media

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About John Cullen

Internet Marketing, OnLIne Visibility and Social Media Consulting Services.
Experienced marketing professional, with over 25 years experience in global brand marketing, now focused on Internet Marketing.
Living in Cincinnati, Ohio and working with Clients in USA and UK.
Enjoying my new career in SEO and SEM and connecting with people and the speed of a changing world.
Family, Travel, Friends, Painting, Creativity, Celt,

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