Search + Social + Sharing = Sales

Social Media Strategy – Goals and Metrics Before starting a new Social Media Strategy I suggest you clearly lay out the Priority Channels that fits your business customer audience and objective the Goals and Metrics for each these social media channels the Metrics & Time Period for the achieving  the overall main Goals The example…

Watch Google Video Tutorials : Google Ad Words

Internet Marketing – Understanding Basic AdWords Google has added a whole library of videos on YouTube Ad Words Learn the ABC’s Covers how to set up Google AdWords and how it works to achieve a conversion.  How to Manage your AdWords Account Principles: Structure your AdWords account Choose the right keywords Write attention-grabbing ads The right customized…

Internet Marketing Plan from a Google Perspective

Tips and Advice on how to Grow your Business through Online Marketing Here is a useful checklist and online marketing planning tool, originally issued / copyrighted by Google in 2011. The full content is available at Google User Content.  Although a lot has changed in 4 years, and despite being somewhat biased to Google’s strengths online, it…

Latest advice from Google Webmaster Blog on SEO

“‘If everybody minded their own business,’ the Duchess said, in a hoarse growl, ‘the world would go around a great deal faster than it does.’” – Lewis Carroll, Alice in Wonderland In today’s Google Webmaster Blog “SEO Essentials for Start Ups in under 10minutes” . While it’s a good summary, it is very broad, but useful to understand Google’s…

Advice and Comments on Google Web Site Translator

I am working with a client on new website, we want to launch different language versions, initially with Spanish, French, Portuguese. We plan to use Google Translator, but I have heard some negative comments. So I am interested to hear from more people who have used Google Translator since they launched it in 2009, to…