Quick SEO Website Check Up and OTI’s

Website SEO Check Ups I recommend to check client website performance regularly with 3rd party appraisals as well as Google Webmaster tools, website performance assessment includes background tags, image tags, redirects and site speed etc and vs competitors. I prefer automated site appraisal to save time and provide consistency, to check various website status and a…

Internet Marketing – The Internet Small Business Opportunity Gap

Internet Marketing – Small Business and Internet Opportunity Gap (updated from earlier post) 1. Research studies identified that consumers are actively increasing their use of the internet, where they collect and disseminate information and knowledge (Forrester Research), AND at a faster rate than business traffic. 2. This is the result of the dynamic changes and…

The NEW B2B Buying Process and Sales Pipeline: Internet Marketing

Impact of Internet Marketing on B2B Buying Process and Sales Pipeline Overview B2B sales cold calling is disappearing  – stats quote only 30% engage in cold call, more internal sales and more online marketing. Buyers are doing more desk research online and talking to peers and colleagues, and industry forums / online conversations. Supplier “online…

McKinsey on “Demystifying social media”

“Executives certainly know what social media is. After all, if Facebook users constituted a country, it would be the world’s third largest, behind China and India………..” “Social media across the consumer decision journey is not monolithic. There are four specific functions.” Check out latest article by McKinsey on Social Media