Quick SEO Website Check Up and OTI’s

Website SEO Check Ups I recommend to check client website performance regularly with 3rd party appraisals as well as Google Webmaster tools, website performance assessment includes background tags, image tags, redirects and site speed etc and vs competitors. I prefer automated site appraisal to save time and provide consistency, to check various website status and a […]

Internet Marketing – The Internet Small Business Opportunity Gap

Internet Marketing – Small Business and Internet Opportunity Gap (updated from earlier post) 1. Research studies identified that consumers are actively increasing their use of the internet, where they collect and disseminate information and knowledge (Forrester Research), AND at a faster rate than business traffic. 2. This is the result of the dynamic changes and […]

The NEW B2B Buying Process and Sales Pipeline: Internet Marketing

Impact of Internet Marketing on B2B Buying Process and Sales Pipeline Overview B2B sales cold calling is disappearing  – stats quote only 30% engage in cold call, more internal sales and more online marketing. Buyers are doing more desk research online and talking to peers and colleagues, and industry forums / online conversations. Supplier “online […]

The Benefits of the “Data Age” for Small Businesses

Disney - Alice in Wonderland Rabbit

“Not everything that can be counted counts, and not everything that counts can be counted.” Albert Einstein The Olympics reminded me that we are moving faster and faster in this new “data age”. Moving faster towards a time, when we measure everything and use analytics to value our progress. In my mind business needs to strike the […]

Why is Free WiFi not universal, after all it is 2012?

Due to a weather delay of my flight from Cincinnati to Chicago, I missed my Aer Lingus flight to Dublin. Chicago airport charges for WiFi, and when I booked into the O’Hare Hilton they wanted $17.95 for 24 hours internet access! 2 tips if you visit Chicago O’Hare Be careful in selecting a Free WiFi […]

McKinsey on “Demystifying social media”

McKinsey Quarterly Logo

“Executives certainly know what social media is. After all, if Facebook users constituted a country, it would be the world’s third largest, behind China and India………..” “Social media across the consumer decision journey is not monolithic. There are four specific functions.” Check out latest article by McKinsey on Social Media

Benefits of Technology and the Reason for Optimism by Peter Diamandis

Peter Diamandis: Abundance is our future Onstage at TED2012, Peter Diamandis makes a case for optimism — that we’ll invent, innovate and create ways to solve the challenges that loom over us. “I’m not saying we don’t have our set of problems; we surely do. But ultimately, we knock them down.”