The Benefits of TV + Internet / On Line = Targeting, Speed and Flexibility
For every political campaign manager:
Cleverly called Four Screens to Victory by Google it shows the strength of synergy across TV, Laptop, Tablet and Mobile phone. Here it is focused on Politics / Elections.
“Learn how Google’s advertising solutions can accelerate and amplify the impact of your television ads and help create a multi-platform marketing strategy that reaches voters where they spend time.”
Geo Targeting by Congressional District
Tip O’Neill is quoted as “All politics is local” so Google is now providing in addition to Zip Code Targeting, targeting by defined Congressional Districts.
Taking the 6th district of Maryland Google shows how the new Ad Words targeting fills a gap that Washington DC TV market cannot provide.
For more info:
Oscar Wilde and Politics : “A Woman of No Importance”
“KELVIL. May I ask, Lord Illingworth, if you regard the House of Lords as a better institution than the House of Commons?
LORD ILLINGWORTH. A much better institution, of course. We in the House of Lords are never in touch with public opinion. That makes us a civilised body.”