Control of Your On-Line Image / Visibility
Managing the Perception of your On-Line Visibility
Managing communication online / internet is moving fast beyond “cold data” and being “a listing in commercial directory” to a new marketing level, of how people perceive the different images, in different locations online.
Moving from online search quantitative (ranking results – data) to qualitative (perception)…by delivering / coordinating / promoting the desired “overall image goal / objective” on different platforms and portals …
……more and more people (including you, and I) validate our interests by cross checking online, with friends, blogs, likes, forums, reviews, alternatives…….so quality of image and presence is increasingly important.
Clarity and consistency of positioning is KEY…..an honest overall image is the goal…different images can create different perceptions.
Small business in particular, will benefit from maintaining a positive, up to date and overall consistent image online….
“There are things known and there are things unknown, and in between are the doors of perception.” Aldous Huxley