YouTube – Marketing Benefits for Small Business

You Tube LogoYouTube – Statistics

48 hours of video are uploaded every minute, resulting in nearly 8 years of content uploaded every day

Over 3 billion videos are viewed a day, 800M unique users visit YouTube each month

YouTube’s demographic is broad: 18-54 years old

• Nearly 17 million people have connected their YouTube account to at least one social service (Facebook, Twitter, Orkut, Buzz, etc)

• Millions of subscriptions happen each day. Subscriptions allow you to connect with someone you’re interested in — whether it’s a friend, or the NBA — and keep up on their activity on the site

You Tube Updates – Tips

New YouTube Analytics allows more analysis on which videos are working and where they are being viewed.  Avoid data paralysis by setting goals / targets and metrics to be used 

New Layout and Graphics for your YouTube Channel, make sure you update all your settings. More visibility. Pay extra attention to Titles, Description and Keywords.

New “in your face” subscription feed and YouTube coming of age in Social Media, so what’s the benefit? More opportunities for exposure. Build your subscribe base and use your channel regularly and comment and share other videos, be active and encourage activity and comments on your videos.

YouTube – Life in a Day  check it out

About John Cullen

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