This is a good time to update your Internet Marketing Plan, learning from last year and adjusting for new challenges. As with Traditional Marketing, your Internet Marketing Mix requires planning and coordination to get the best performance.
To optimize your Internet Marketing its important to understand how your Company or Business is seen and perceived at the different touch points with potential customers, and ensure the image and communication is consistent.
Balance the different complementary goals across your marketing mix, here are some examples:
Website = business credibility and Google visibility, and conversion to sales
LinkedIn = organizational resume and credibility
You Tube = specific technical search
Slide Share = build on business presentation knowledge & credibility
Flickr = for (presentations / proposals)
Email List = call to action / specific offers and calendar driven
Blog = Google visibility and broad reach, contributing with advice and tips