Internet Marketing Planning – Optimizing the New Marketing Mix

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This is a good time to update  your Internet Marketing Plan, learning from last year and adjusting for new challenges. As with Traditional Marketing, your Internet Marketing Mix requires planning and coordination to get the best performance.

To optimize your Internet Marketing its important to understand how your Company or Business is seen and perceived at the different touch points with potential customers, and ensure the image and communication is consistent.

Balance the different complementary goals across your marketing mix, here are some examples:

Website =  business credibility and Google visibility, and conversion to sales

LinkedIn = organizational resume and credibility

You Tube specific technical search

Slide Share = build on business presentation knowledge & credibility

Flickr = for (presentations / proposals)

Email List = call to action / specific offers and calendar driven

Blog = Google visibility and broad reach, contributing with advice and tips

Optimizing Internet Marketing Mix
Optimizing Internet Marketing Mix

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