Internet Marketing Mix – Positioning, Competitive Advantage and Consistency

1. Effective Marketing starts with the strategic positioning of a business service, product or brand.Proteus Internet Marketing

Identifying the need or opportunity in the marketplace and developing a service or product to offer a sustainable competitive advantage.

[Example with current client: sore throat spray in UK “unlike lozenges…our numbing spray goes right to where it hurts, giving you relief in seconds”.

2. So regardless of how successful you can implement SEO and ongoing effective Internet marketing campaigns, determining the optimal marketing positioning and continually updating the distinct competitive advantage / offering is what will determine long term profitable success.

[Example with current client: a private hotel group of 5 distinct hotels in Oxfordshire and Buckinghamshire offers personal friendly service and local knowledge & advice, at each hotel, in addition to quality rooms and restaurants.

3. Consistency in approach across all new media is critical, to achieve a consistent core message and for brand image and brand building.

Google search and Social Media have increased the reach and frequency we can achieve to communicate direct with potential consumers, so consistency in copy style, images and design is critical, to achieve synergy and the cumulative marketing benefit.

[Example with current client:  based in Cincinnati, is a global OEM specializing in the design and manufacture of the most complete line of Die Cutting Hydraulic Presses. The message is communicated consistently on the Website, in email on Constant Contact, on YouTube videos, LinkedIn, Flicker and Blog.

For more information on Internet Marketing and Marketing Optimization visit 

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About John Cullen

Internet Marketing, OnLIne Visibility and Social Media Consulting Services.
Experienced marketing professional, with over 25 years experience in global brand marketing, now focused on Internet Marketing.
Living in Cincinnati, Ohio and working with Clients in USA and UK.
Enjoying my new career in SEO and SEM and connecting with people and the speed of a changing world.
Family, Travel, Friends, Painting, Creativity, Celt,

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