Quick SEO Website Check Up and OTI’s

Website SEO Check Ups I recommend to check client website performance regularly with 3rd party appraisals as well as Google Webmaster tools, website performance assessment includes background tags, image tags, redirects and site speed etc and vs competitors. I prefer automated site appraisal to save time and provide consistency, to check various website status and a […]

10 Basic Tips to improve the Marketing and Search Results of your business Website

Olive Trees Kardamyli Greece

How to improve the quality and performance of your website / blog Rethink the purpose of your business website and other touch points with potential customers through the internet or digital media. Brand marketing and positioning / architecture requires all business materials and actions should be consistent and work in synergy, and be focused on […]

Selecting Keywords – Marketing Optimization Tip

Harbour in Aghios Nickolas (beside Stoupa)

Frequently asked question in a conversation on SEO is: How Do You Select the Keywords? The quick answer is Research, and Ongoing Research…… 1. Business Proposition and Positioning – It always starts with business / positioning and proposition to potential customers. 2. Confirm how your internet marketing plan works in synergy i.e. Website /SEO / […]

Basic Marketing SEO Checklist for Website On-Line Visibility

Marketing Positioning

Dynamic Marketing SEO As the internet continues to rapidly change and evolve, especially with the influence of Social Media, its important that we remember the basics to achieve online visibility of a website. The key point to remember is, that it’s not just the mechanics of SEO that I list below, that will make your […]

YouTube – Marketing Benefits for Small Business

YouTube – Statistics 48 hours of video are uploaded every minute, resulting in nearly 8 years of content uploaded every day Over 3 billion videos are viewed a day, 800M unique users visit YouTube each month YouTube’s demographic is broad: 18-54 years old • Nearly 17 million people have connected their YouTube account to at […]

Analyzing Top Line Data in Google Analytics Efficiently

Google Analytics Logo

“Paralysis by Analysis” advice for the Data-holic! I find it easy to waste time or at least lose track of time, while working on my laptop, but especially when I am using Google Analytics. There always seems to be one more statistic which fascinates me, and pulls me in to ask one more question, which […]

Google Top 10 “rules” for SEO and why you should use them.

Google SEO Top 10 “Rules” and “Guidelines” and Marketing SEO advice on why to use them 1. Create Unique Accurate Page Titles Each page should contain unique content and the title should accurately reflect that, and each of these titles should support the website overall “positioning” therefore they should all be consistent and make sense […]