Consistency across On-Line Visibility – Building Brand Marketing Architecture

Brand Architecture Online Visibility Infographic

Consistency across On-Line Visibility One of the key elements of building a distinctive on-line brand is consistency in the information, copy, content and images of the brand that people see on-line. To help develop a unique competitive position and select which Social Media sites are most relevant to your company / business brand, you should [...]

Acronyms in Online Marketing and Digital Media……WTF?

Class System and Elitism

In the new world, the online world, the populace is inventing acronyms to help communicate across languages but it is also a form of elitism. Most “geeks” love to meet “newbies” and hear them ask for help in understanding the internet or online acronyms, with a question like “URL….what does that stand for ?” So [...]