10 Tips / Growth Trends for Small Business to Optimize Internet Marketing in 2012

2011 – Internet Marketing Opportunities created 

Internet Marketing went through significant change in 2011 and provides fresh opportunities for business entrepreneurs.

  • Google Panda search results ranking alogrithm change – improved the quality in search results
  • Continued growth in SoLoMo across the Internet – confirmed that internet marketing is much broader than SEO and website marketing
    • Social
    • Local 
    • Mobile

2012 – Internet Marketing – 10 Tips / Trends

2012 and Beyond

2012 and Beyond !

1. Successful on line Search is still focused on helpful information (relevant and unique)

- Providing solutions with quality content marketing

2. Analytics and Webmaster Tools

- Avoid “paralysis by analysis” – set your targets and measure – it continues to be all about Conversion to Contact or RFQ

- Know your customers and what attracts visitors and making them stay

3. Positioning is Everything

- It continues to be more and more evident that it’s impossible to be “all things to everybody”

- Matt Cutts (Google) Sept 2011: “If you concentrate on a very specific niche, you can outrank the big guys”

 4. Social Networking makes it Personal

- Search is becoming more personal as socializing is the new media platform.

 5. Referrals and Reviews 

- Feedback (Reviews / Comments) through all online / internet interfaces is critical, to improve as well as improved visibility

- Consumers and Google love reviews, Google’s will continue to do a better job marketing Google +

6. Mobile 

- Mobile usage increased 4 fold in 2011, and continues to grow, most people will interface with internet in the hand rather than at a desk

- One out of every three mobile searches has a local intent.

 7. Local

- One in five searches has a local intent.

- Local Listings …..critical…….Local Listings + reviews even better  (build a additional presence on sites such as Citysearch and Yelp)

8. Multi On-Line Presence

- Not only about the website: Facebook, Youtube, Flickr, Yelp, Google Maps / Places etc

- It’s about the quality of the presence / information and consistency

9. Writing a Blog adds Value

- Essential for Speed, Flexibility, Customer / reader Response, and Share of Search Results

10. Dynamic Internet Marketing is becoming More Dynamic

- Means constant change and regular review of competitors activities is essential

Contact John Cullen




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About John Cullen

Internet Marketing, OnLIne Visibility and Social Media Consulting Services.
Experienced marketing professional, with over 25 years experience in global brand marketing, now focused on Internet Marketing.
Living in Cincinnati, Ohio and working with Clients in USA and UK.
Enjoying my new career in SEO and SEM and connecting with people and the speed of a changing world.
Family, Travel, Friends, Painting, Creativity, Celt,

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