Acronyms in Online Marketing and Digital Media……WTF?

Class System and Elitism

In the new world, the online world, the populace is inventing acronyms to help communicate across languages but it is also a form of elitism. Most “geeks” love to meet “newbies” and hear them ask for help in understanding the internet or online acronyms, with a question like “URL….what does that stand for ?” So […]

Basic Marketing SEO Checklist for Website On-Line Visibility

Marketing Positioning

Dynamic Marketing SEO As the internet continues to rapidly change and evolve, especially with the influence of Social Media, its important that we remember the basics to achieve online visibility of a website. The key point to remember is, that it’s not just the mechanics of SEO that I list below, that will make your […]

YouTube – Marketing Benefits for Small Business

YouTube – Statistics 48 hours of video are uploaded every minute, resulting in nearly 8 years of content uploaded every day Over 3 billion videos are viewed a day, 800M unique users visit YouTube each month YouTube’s demographic is broad: 18-54 years old • Nearly 17 million people have connected their YouTube account to at […]

Small Business and the Internet Marketing Myopia

Internet Myopia Eye Chart

Internet Marketing Myopia Six years on and still surprised that so many businesses continue to suffer from internet myopia! The Facts 97% of customers look for local businesses online 70% of them use Google as their main search engine 85% never look beyond the first page 62% of search users click a link on the […]

Internet Marketing Planning – Optimizing the New Marketing Mix

Optimizing Internet Marketing Mix

This is a good time to update  your Internet Marketing Plan, learning from last year and adjusting for new challenges. As with Traditional Marketing, your Internet Marketing Mix requires planning and coordination to get the best performance. To optimize your Internet Marketing its important to understand how your Company or Business is seen and perceived at […]